Challenge: A global food company was experiencing flat revenue and struggling to increase market share with demanding consumer expectations for ingredients and prices. Financial forecast credibility was debated, and plans were not consolidated. With a projected $100-million profit gap, timely accurate data was difficult to receive.
Accuracy in demand forecasting Is critically important to good supply-chain management, but how do you achieve that? Visibility is key, according to several supply-chain experts, who walk us through the planning process.