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Home » Keywords » forecasting

Items Tagged with 'forecasting'

ARTICLES

Are Your Trade Promotions Pulling in Sales or Dragging Down Profits?

June 8, 2015
Vijay Hotanahalli, Product Manager, Kenandy
How much does your business spend on trade promotions to drive product sales? According to a recent Forrester report, the average for a CPG company is 20 percent of revenues, but the investment vs. return doesn't always add up. You already know that some of that money doesn't generate any return, but it gets worse: Forrester estimates that one-third of that spend – about seven percent of a typical company's revenues – actually generates negative returns, cannibalizing high-margin lines and encouraging "pantry loading."
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Enterprise Social Collaboration Fuels Innovative S&OP

April 14, 2015
Nathalie Regniers, Director, Industry & Product Marketing, Infor SCM & PLM
As the sales and operations planning (S&OP) leader, there are a few principal responsibilities: setting priorities, planning and executing your supply chain strategies, driving incremental improvements while quickly adapting to changing market and customer requirements, and linking changes in demand to changes in supply while keeping in mind the financial results. But that's just within the average day-to-day activity – it is also expected that advance changes in thinking and execution will be developed to help solve S&OP limitations.
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How to Establish a Successful Marriage Between Logistics and Promotions

April 2, 2015
Karmen Gilbert & Jason Malmassari, both of HAVI Global Solutions
Promotions are often implemented as successful marketing tactics to assist in attracting new customers, retaining existing customers, testing new product concepts and quickly reacting to changing consumer demands. Not only do they provide brand recognition, but they also give marketers, product developers and sales people an additional avenue for creativity. While specialty products and limited-time offers can build brand revenue, implementing promotions isn't as easy as one might think when factoring in supply chain management requirements such as fulfillment and distribution.
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The Human Design Aspects of Demand Planning

February 25, 2015
SupplyChainBrain
Analyst Insight: Demand planning can be both a complex and demanding exercise to fully conduct. To get past the initial challenges, it is tempting to consolidate demand planning into a few simple metrics and goals to support adoption. Blue Hill believes that this approach will ultimately sabotage the best-intended intentions to support enterprise demand planning. – Hyoun Park, Chief Research Officer at Blue Hill Research
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Why You Should be Planning For the 2015 Holiday Season Now

February 9, 2015
John J. Boucher, President & CEO, ModusLink
Even though 2014 is barely behind us, supply chains operate best 12 months out. If the 2015 holiday rush isn't top of mind, you're already behind.
Read More

Social Media, the Supply Chain and How to Tackle Fast Fashion

January 26, 2015
Bob McKee, Industry Strategy Direction, Fashion, Infor
The holiday season has come to a close, but fashion brands and retailers are still faced with opportunities and challenges after the holiday gift rush. Social media can dramatically increase demand for particular styles and items within minutes or hours (think Pinterest or Instagram).
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Mature Integrated Business Planning Processes Can Be Difficult to Set Up, But They're Worth It

September 12, 2014
Industry Week
Integrated business planning is a process that does exactly what its name implies-it brings together fragmented strands of strategic, financial and operational planning and performance management.
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Demand Driven? Or, Just Driven Crazy!

March 5, 2014
SupplyChainBrain
Analyst Insight: Sherman's Law of Forecast Accuracy states that forecast accuracy improves in direct correlation to its distance from usefulness. It's time to stop being driven crazy by demand variability. Don't be driven by demand; sense, shape and respond to demand. Your company can better predict and respond to demand variability through integrating forecasting techniques with demand planning techniques; in a word, collaboration! - Rich Sherman, Principal Essentialist, Trissential
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Sales & Operations Is Only the Tip of the Iceberg

March 13, 2013
SupplyChainBrain
Analyst Insight: For the past 30 years, sales and operations planning (S&OP) has been espoused by the Oliver Wight organization based on its founder's concepts. It has manifested itself to include inventory (SIOP) and has morphed into integrated business planning (IBP). However, only within the last five years, has it been heralded and crossed the chasm to mainstream business practice. We think it may only be the tip of the iceberg though, not the core solution to step-change improved performance. - Rich Sherman, Supply Chain Discipline Expert at Trissential
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