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    <title>Forecasting &amp; Demand Planning</title>
    <description>The latest news, analysis, trends and solutions regarding forecasting and demand planning and its impact on supply chain management. New technologies in predictive analytics and forecasting and demand planning are transforming the way companies are operating and performing ahead of competition in their industries. As these solutions continue to evolve, businesses are discovering new ways to increase efficiency and cut costs. Learn how companies around the world are using forecasting and demand planning solutions for supply chain optimization.</description>
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    <item>
      <title>Shift Left Planning: Why Many Plans Fail to Execute—and How to Fix It</title>
      <description>Most supply chain investments today focus on speed—faster scenarios, real-time visibility, and AI-driven decision-making. Yet many organizations still struggle with constant firefighting, expediting, and low plan adherence.</description>
      <content:encoded>
        <![CDATA[<p style="caret-color: rgb(34, 34, 34);">Most supply chain investments today focus on speed—faster scenarios, real-time visibility, and AI-driven decision-making. Yet many organizations still struggle with constant firefighting, expediting, and low plan adherence.</p>]]>
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      <guid>http://www.supplychainbrain.com/articles/43939</guid>
      <pubDate>Wed, 24 Jun 2026 00:00:00 -0400</pubDate>
      <link>https://www.supplychainbrain.com/articles/43939-shift-left-planning-why-many-plans-fail-to-executeand-how-to-fix-it</link>
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        <media:title type="plain">On Demand Webinar - Arkieva - Wed Jun 24 2026 2p ET.png</media:title>
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    </item>
    <item>
      <title>Five Demand-Forecasting Mistakes Supply Chain Leaders Are Rethinking</title>
      <description>Integrated forecasting and supply chain planning platforms can close the gap between forecasting and execution by connecting forecasting data directly to inventory optimization and replenishment processes.</description>
      <content:encoded>
        <![CDATA[<p>Integrated forecasting and supply chain planning platforms can close the gap between forecasting and execution 
by connecting forecasting data directly to inventory optimization and replenishment processes. </p>]]>
      </content:encoded>
      <guid>http://www.supplychainbrain.com/articles/44283</guid>
      <pubDate>Mon, 22 Jun 2026 00:00:00 -0400</pubDate>
      <link>https://www.supplychainbrain.com/articles/44283-five-demand-forecasting-mistakes-supply-chain-leaders-are-rethinking</link>
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        <media:description type="plain">Image: iStock/tadamichi
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    </item>
    <item>
      <title>From Nursery to Network - Orchestrating Agility with Julia Bedanova</title>
      <description>In this episode of Let’s Wine About Supply Chain, we pour a glass and dive deep into the career of Julia Bedanova, the Chief Operating Officer at Million Dollar Baby Co.</description>
      <content:encoded>
        <![CDATA[<p>In this episode of Let’s Wine About Supply Chain, we pour a glass and dive deep into the career of Julia Bedanova, the Chief Operating Officer at Million Dollar Baby Co.</p>]]>
      </content:encoded>
      <guid>http://www.supplychainbrain.com/articles/44140</guid>
      <pubDate>Thu, 18 Jun 2026 10:04:04 -0400</pubDate>
      <link>https://www.supplychainbrain.com/articles/44140-from-nursery-to-networkorchestrating-agility-with-julia-bedanova</link>
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    </item>
    <item>
      <title>2026 Supply Chain Resilience &amp; AI Adoption Study</title>
      <description>Incisiv’s 2026 supply chain resilience report, conducted in partnership with Anaplan, assesses the current state of supply chain operations by surveying industry leaders across North America and EMEA. By examining strategic priorities, demand-supply responsiveness, technology and AI infrastructure, and financial outcomes, the research uncovers the critical financial impact of the “latency tax”— the hidden cost of delayed decision-making — and how to reclaim that margin.</description>
      <content:encoded>
        <![CDATA[<p style="caret-color: rgb(34, 34, 34); margin-left: 3px; text-align: left;"><span style=" caret-color: rgb(0, 0, 0);">Incisiv’s 2026 supply chain resilience report, conducted in partnership with Anaplan, assesses the current state of supply chain operations by surveying industry leaders across North America and EMEA. By examining strategic priorities, demand-supply responsiveness, technology and AI infrastructure, and financial outcomes, the research uncovers the critical financial impact of the “latency tax”— the hidden cost of delayed decision-making — and how to reclaim that margin.</span></p>]]>
      </content:encoded>
      <guid>http://www.supplychainbrain.com/articles/44263</guid>
      <pubDate>Mon, 15 Jun 2026 00:00:00 -0400</pubDate>
      <link>https://www.supplychainbrain.com/articles/44263-2026-supply-chain-resilience-and-ai-adoption-study</link>
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    </item>
    <item>
      <title>Transforming Your Supply Chain From Cost Center to Growth Driver</title>
      <description>Modern leaders need data-driven insights to make confident, real-time decisions that shield margins, enhance supply chain operations, and enrich customer experiences. As executives face a deluge of data points, this isn’t always straightforward. Global supply chain organizations face additional uncertainty — ranging from shifting environmental conditions to geopolitical disruption.</description>
      <content:encoded>
        <![CDATA[<p style="caret-color: rgb(34, 34, 34); margin-left: 3px; text-align: left;">Modern leaders need data-driven insights to make confident, real-time decisions that shield margins, enhance supply chain operations, and enrich customer experiences. As executives face a deluge of data points, this isn’t always straightforward. Global supply chain organizations face additional uncertainty — ranging from shifting environmental conditions to geopolitical disruption.</p>]]>
      </content:encoded>
      <guid>http://www.supplychainbrain.com/articles/44262</guid>
      <pubDate>Mon, 15 Jun 2026 00:00:00 -0400</pubDate>
      <link>https://www.supplychainbrain.com/articles/44262-transforming-your-supply-chain-from-cost-center-to-growth-driver</link>
      <media:content url="https://www.supplychainbrain.com/ext/resources/2026/06/15/Ebook_TransformingSupplyChain_thumbnail.webp?t=1781539626" type="image/jpeg" medium="image" fileSize="82336">
        <media:title type="plain">Ebook_TransformingSupplyChain_thumbnail.jpg</media:title>
      </media:content>
    </item>
    <item>
      <title>Top 10 Procurement Trends in 2026</title>
      <description>Procurement’s influence within the enterprise has expanded significantly over the past few years. The more important question now is how that influence translates into measurable outcomes.</description>
      <content:encoded>
        <![CDATA[<p>Procurement’s influence within the enterprise has expanded significantly over the past few years. The more important question now is how that influence translates into measurable outcomes.</p>]]>
      </content:encoded>
      <guid>http://www.supplychainbrain.com/articles/44248</guid>
      <pubDate>Mon, 15 Jun 2026 00:00:00 -0400</pubDate>
      <link>https://www.supplychainbrain.com/articles/44248-top-10-procurement-trends-in-2026</link>
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        <media:title type="plain">Option 2 - Top 10 Trends.png</media:title>
      </media:content>
    </item>
    <item>
      <title>Watch: Blue Diamond Growers’ IBP Journey With SAP: A Case Study</title>
      <description>A case study about how Blue Diamond Growers consolidated and digitized demand planning across two separate business units, to align with its ERP suite from SAP.</description>
      <content:encoded>
        <![CDATA[<p>A case study about how Blue Diamond Growers consolidated and digitized demand planning across two separate business units, to align with its ERP suite from SAP.</p>]]>
      </content:encoded>
      <guid>http://www.supplychainbrain.com/articles/44189</guid>
      <pubDate>Wed, 03 Jun 2026 15:00:00 -0400</pubDate>
      <link>https://www.supplychainbrain.com/articles/44189-watch-blue-diamond-growers-ibp-journey-with-sap-a-case-study</link>
      <media:content url="https://www.supplychainbrain.com/ext/resources/0-images/Blue-Diamonds-Integrated-Business-Planning-Journey---A-Case-Study.webp?t=1780513283" type="image/png" medium="image" fileSize="511610">
        <media:title type="plain">Blue-Diamonds-Integrated-Business-Planning-Journey---A-Case-Study.png</media:title>
      </media:content>
    </item>
    <item>
      <title>The Supply Chain AI Readiness Report: Why Operational Discipline Determines Agentic AI Success</title>
      <description>They’re called the Performance Elite. And they share a playbook: Fix the process before deploying the model. Prepare the workforce before scaling the agents. Build governance before automating decisions.</description>
      <content:encoded>
        <![CDATA[<p style="caret-color: rgb(34, 34, 34);">They’re called the Performance Elite. And they share a playbook:&nbsp;Fix the process before deploying the model. Prepare the workforce before scaling the agents. Build governance before automating decisions.</p>]]>
      </content:encoded>
      <guid>http://www.supplychainbrain.com/articles/44196</guid>
      <pubDate>Mon, 01 Jun 2026 00:00:00 -0400</pubDate>
      <link>https://www.supplychainbrain.com/articles/44196-the-supply-chain-ai-readiness-report-why-operational-discipline-determines-agentic-ai-success</link>
      <media:content url="https://www.supplychainbrain.com/ext/resources/2026/06/01/11388-The-Supply-Chain-AI-Readiness-Report-595x841.webp?t=1780353161" type="image/jpeg" medium="image" fileSize="103807">
        <media:title type="plain">11388-The Supply Chain AI Readiness Report-595x841.jpg</media:title>
      </media:content>
    </item>
    <item>
      <title>The Biggest Challenges Facing Logistics Operators This Summer</title>
      <description>This summer, logistics leaders will need to take better advantage of forecasting data and demand planning, to reduce transportation costs wherever possible.</description>
      <content:encoded>
        <![CDATA[<p>This summer, logistics leaders will need to take better advantage of forecasting data and demand planning, to reduce transportation costs wherever possible. </p>]]>
      </content:encoded>
      <guid>http://www.supplychainbrain.com/blogs/1/post/44186</guid>
      <pubDate>Mon, 01 Jun 2026 00:00:00 -0400</pubDate>
      <link>https://www.supplychainbrain.com/blogs/1-think-tank/post/44186-the-biggest-challenges-facing-logistics-operators-this-summer</link>
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        <media:title type="plain">HEATWAVE TRUCK DELIVERY CLIMATE CHANGE iStock-Hoptocopter-1222084346.jpg</media:title>
        <media:description type="plain">Photo: iStock/Hoptocopter
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      </media:content>
    </item>
    <item>
      <title>The End of Planner Heroics: How AI and Decision Engineering Are Reshaping Supply Chain Planning</title>
      <description>In this webinar, Knut Alicke and Jeff Metersky will discuss how AI, machine learning, and decision engineering can help planners work faster, focus on higher-value exceptions, and make more consistent decisions under pressure.</description>
      <content:encoded>
        <![CDATA[<p><span style="caret-color: rgb(34, 34, 34);">In this webinar, Knut Alicke and Jeff Metersky will discuss how AI, machine learning, and decision engineering can help planners work faster, focus on higher-value exceptions, and make more consistent decisions under pressure.</span>&nbsp; 
</p>]]>
      </content:encoded>
      <guid>http://www.supplychainbrain.com/articles/44198</guid>
      <pubDate>Tue, 26 May 2026 00:00:00 -0400</pubDate>
      <link>https://www.supplychainbrain.com/articles/44198-the-end-of-planner-heroics-how-ai-and-decision-engineering-are-reshaping-supply-chain-planning</link>
      <media:content url="https://www.supplychainbrain.com/ext/resources/2026/06/01/Upcoming-Webinar-GAINS-SupplyChainBrain-Webinar---Tue-Jul-21-2026-2p-ET.webp?t=1780347009" type="image/png" medium="image" fileSize="60655">
        <media:title type="plain">Upcoming Webinar GAINS SupplyChainBrain Webinar - Tue Jul 21 2026 2p ET.png</media:title>
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    </item>
    <item>
      <title>The State of Warehouse Management and Fulfillment in 2026</title>
      <description>With AI and automation evolving rapidly, warehouses are undergoing a major shift in how they operate and manage complexity. As intelligent tools become easier to adopt and automation becomes essential, top performers are pushing beyond small efficiency boosts. T</description>
      <content:encoded>
        <![CDATA[<p><span style="caret-color: rgb(65, 65, 65);">With AI and automation evolving rapidly, warehouses are undergoing a major shift in how they operate and manage complexity. As intelligent tools become easier to adopt and automation becomes essential, top performers are pushing beyond small efficiency boosts. T</span></p>]]>
      </content:encoded>
      <guid>http://www.supplychainbrain.com/articles/44105</guid>
      <pubDate>Fri, 15 May 2026 00:00:00 -0400</pubDate>
      <link>https://www.supplychainbrain.com/articles/44105-the-state-of-warehouse-management-and-fulfillment-in-2026</link>
      <media:content url="https://www.supplychainbrain.com/ext/resources/0-whitepapers/epub_2026-SOTMR-Thumbnail-SCB.webp?t=1779906573" type="image/jpeg" medium="image" fileSize="117850">
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      </media:content>
    </item>
    <item>
      <title>Watch: The Interplay Between Supply Chain Technology and Process</title>
      <description>A look at how supply chains can bring together data, planning and execution, with Christine Barnhart, head of industry engagement with Miebach, and Andrew Driscoll, commercial lead-life sciences with OMP.</description>
      <content:encoded>
        <![CDATA[<p>A look at how supply chains can bring together data, planning and execution, with Christine Barnhart, head of industry engagement with Miebach, and Andrew Driscoll, commercial lead-life sciences with OMP.</p>]]>
      </content:encoded>
      <guid>http://www.supplychainbrain.com/articles/44065</guid>
      <pubDate>Thu, 14 May 2026 00:00:00 -0400</pubDate>
      <link>https://www.supplychainbrain.com/articles/44065-watch-the-interplay-between-supply-chain-technology-and-process</link>
      <media:content url="https://www.supplychainbrain.com/ext/resources/0-images/008_the_interplay_between_supply_chain_technology_and_process_v1-(540p).webp?t=1778731341" type="image/png" medium="image" fileSize="523490">
        <media:title type="plain">008_the_interplay_between_supply_chain_technology_and_process_v1 (540p).png</media:title>
      </media:content>
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      <title>Crack the Code: Human-Machine Collaboration for Next-Level Supply Chain Planning</title>
      <description>Join us for this engaging webinar as we explore the fundamentals of Human-Machine collaboration in supply chain planning. We’ll discuss strategic considerations, practical approaches, and emerging best practices to help you unlock greater value, enhance decision-making, and build more adaptive and resilient planning processes.</description>
      <content:encoded>
        <![CDATA[<p><span style="caret-color: rgb(34, 34, 34);">Join us for this engaging webinar as we explore the fundamentals of Human-Machine collaboration in supply chain planning. We’ll discuss strategic considerations, practical approaches, and emerging best practices to help you unlock greater value, enhance decision-making, and build more adaptive and resilient planning processes.</span></p>]]>
      </content:encoded>
      <guid>http://www.supplychainbrain.com/articles/44022</guid>
      <pubDate>Sun, 03 May 2026 19:12:57 -0400</pubDate>
      <link>https://www.supplychainbrain.com/articles/44022-crack-the-code-human-machine-collaboration-for-next-level-supply-chain-planning</link>
      <media:content url="https://www.supplychainbrain.com/ext/resources/2026/05/03/Upcoming-Webinar-Gartner-EP3-of-4-Tue-Jul-14-2026.webp?t=1777860798" type="image/png" medium="image" fileSize="80183">
        <media:title type="plain">Upcoming Webinar Gartner EP3 of 4 Tue Jul 14 2026.png</media:title>
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    <item>
      <title>How to Run a Freight Audit and Pay RFP That Actually Delivers Savings </title>
      <description>Modern shippers face growing complexity in managing transportation spend, yet the RFP processes used to evaluate freight audit and payment (FAP) providers remain largely outdated.</description>
      <content:encoded>
        <![CDATA[<p><span style="caret-color: rgb(34, 34, 34);">Modern shippers face growing complexity in managing transportation spend, yet the RFP processes used to evaluate freight audit and payment (FAP) providers remain largely outdated.</span></p>]]>
      </content:encoded>
      <guid>http://www.supplychainbrain.com/articles/44021</guid>
      <pubDate>Fri, 01 May 2026 00:00:00 -0400</pubDate>
      <link>https://www.supplychainbrain.com/articles/44021-how-to-run-a-freight-audit-and-pay-rfp-that-actually-delivers-savings</link>
      <media:content url="https://www.supplychainbrain.com/ext/resources/2026/05/03/595-x-841.webp?t=1777859196" type="image/jpeg" medium="image" fileSize="134009">
        <media:title type="plain">595 x 841.jpg</media:title>
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    <item>
      <title>Taking IBP to the Next Level</title>
      <description>In today’s volatile markets, businesses must evolve from reactive planning to structured adaptability. Integrated business planning (IBP) provides the framework to do so — connecting strategy, finance, operations and execution so organizations can act with clarity and alignment.</description>
      <content:encoded>
        <![CDATA[<p><span style="caret-color: rgb(65, 65, 65);">In today’s volatile markets, businesses must evolve from reactive planning to structured adaptability. Integrated business planning (IBP) provides the framework to do so — connecting strategy, finance, operations and execution so organizations can act with clarity and alignment.&nbsp;</span></p><br>]]>
      </content:encoded>
      <guid>http://www.supplychainbrain.com/articles/43943</guid>
      <pubDate>Fri, 01 May 2026 00:00:00 -0400</pubDate>
      <link>https://www.supplychainbrain.com/articles/43943-taking-ibp-to-the-next-level</link>
      <media:content url="https://www.supplychainbrain.com/ext/resources/2026/04/26/TakingIBPtotheNextLevel_Thumb.webp?t=1777685064" type="image/jpeg" medium="image" fileSize="62723">
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      </media:content>
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    <item>
      <title>Managing Uncertainty: The Role IBP Plays</title>
      <description>Volatility and disruption have become constants in today’s business environment, affecting everything from supply chains and labor availability to customer demand and financial stability.</description>
      <content:encoded>
        <![CDATA[<p>Volatility and disruption have become constants in today’s business environment, affecting everything from supply chains and labor availability to customer demand and financial stability.&nbsp;</p>]]>
      </content:encoded>
      <guid>http://www.supplychainbrain.com/articles/43942</guid>
      <pubDate>Fri, 01 May 2026 00:00:00 -0400</pubDate>
      <link>https://www.supplychainbrain.com/articles/43942-managing-uncertainty-the-role-ibp-plays</link>
      <media:content url="https://www.supplychainbrain.com/ext/resources/2026/04/26/ManagingUncertainty_Thumb.webp?t=1777609966" type="image/jpeg" medium="image" fileSize="55265">
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      </media:content>
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    <item>
      <title>Podcast | The Challenge of Getting ‘First-Mile’ Visibility of Soft Commodities</title>
      <description>Getting “first-mile” visibility of soft commodities is a hard problem.</description>
      <content:encoded>
        <![CDATA[<p>Getting “first-mile” visibility of soft commodities is a hard problem.</p>]]>
      </content:encoded>
      <guid>http://www.supplychainbrain.com/articles/43910</guid>
      <pubDate>Fri, 24 Apr 2026 00:00:00 -0400</pubDate>
      <link>https://www.supplychainbrain.com/articles/43910-podcast-the-challenge-of-getting-first-mile-visibility-of-soft-commodities</link>
      <media:content url="https://www.supplychainbrain.com/ext/resources/2026/04/23/COCOA-BEANS-CACAO-GHANA-iStock-ROGER-YEBUAH-2202349040.webp?t=1777003483" type="image/jpeg" medium="image" fileSize="224957">
        <media:title type="plain">COCOA BEANS CACAO GHANA iStock-ROGER YEBUAH-2202349040.jpg</media:title>
        <media:description type="plain">Too much of a good thing? Cocoa beans dry in the sun in Ghana.
Photo: iStock/ROGER YEBUAH
</media:description>
      </media:content>
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    <item>
      <title>Podcast | How to Survive Another Semiconductor Shortage</title>
      <description>Another memory chip shortage? How soon we forget.</description>
      <content:encoded>
        <![CDATA[<p>Another memory chip shortage? How soon we forget.</p>]]>
      </content:encoded>
      <guid>http://www.supplychainbrain.com/articles/43864</guid>
      <pubDate>Fri, 17 Apr 2026 00:00:00 -0400</pubDate>
      <link>https://www.supplychainbrain.com/articles/43864-podcast-how-to-survive-another-semiconductor-shortage</link>
      <media:content url="https://www.supplychainbrain.com/ext/resources/2022/11/30/SEMICONDUCTOR-CHIP-iStock-Mykola-Pokhodzhay-1296135863.webp?t=1669872713" type="image/jpeg" medium="image" fileSize="107000">
        <media:title type="plain">SEMICONDUCTOR CHIP iStock-Mykola Pokhodzhay-1296135863.jpg</media:title>
        <media:description type="plain">Photo: iStock.com/Mykola Pokhodzhay</media:description>
      </media:content>
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    <item>
      <title>Report: AI Moves Into Core Supply Chain Decisions</title>
      <description>Retail leaders are increasingly turning to AI-driven forecasting, inventory optimization, and decision-support tools that allow them to respond quickly to changes in consumer behavior.</description>
      <content:encoded>
        <![CDATA[<p>Retail leaders are increasingly turning to AI-driven forecasting, inventory optimization, and decision-support tools that allow them to respond quickly to changes in consumer behavior.</p>]]>
      </content:encoded>
      <guid>http://www.supplychainbrain.com/articles/43849</guid>
      <pubDate>Tue, 14 Apr 2026 00:00:00 -0400</pubDate>
      <link>https://www.supplychainbrain.com/articles/43849-report-ai-moves-into-core-supply-chain-decisions</link>
      <media:content url="https://www.supplychainbrain.com/ext/resources/2025/12/11/artificial-intelligence-iStock-2201418920.webp?t=1765515890" type="image/jpeg" medium="image" fileSize="316726">
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        <media:description type="plain">Photo: iStock / WANAN YOSSINGKUM</media:description>
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    <item>
      <title>AI Doesn’t Know What Your Planners Know</title>
      <description>The 95% failure rate of AI pilots that MIT's NANDA research documented in 2025 is a contextual knowledge problem.</description>
      <content:encoded>
        <![CDATA[<p>The 95% failure rate of AI pilots that MIT's NANDA research documented in 2025 is a contextual knowledge problem.
</p>]]>
      </content:encoded>
      <guid>http://www.supplychainbrain.com/blogs/1/post/43787</guid>
      <pubDate>Mon, 06 Apr 2026 00:00:00 -0400</pubDate>
      <link>https://www.supplychainbrain.com/blogs/1-think-tank/post/43787-ai-doesnt-know-what-your-planners-know</link>
      <media:content url="https://www.supplychainbrain.com/ext/resources/2026/04/02/ARTIFICIAL-INTELLIGENCE-FAIL-FRUSTRATION-BURNOUT-iStock-Moor-Studio-2028967888.webp?t=1775448065" type="image/jpeg" medium="image" fileSize="87580">
        <media:title type="plain">ARTIFICIAL INTELLIGENCE FAIL FRUSTRATION BURNOUT iStock-Moor Studio-2028967888.jpg</media:title>
        <media:description type="plain">Image: iStock/Moor Studio
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    <item>
      <title>The Ultimate Buying Guide: AI-Powered Source-to-Pay Procurement Software</title>
      <description>Procurement teams know what they have to do: move faster, reduce risk and deliver measurable value. The pressure is on.</description>
      <content:encoded>
        <![CDATA[<p>Procurement teams know what they have to do: move faster, reduce risk and deliver measurable value. The pressure is on.</p>]]>
      </content:encoded>
      <guid>http://www.supplychainbrain.com/articles/43722</guid>
      <pubDate>Wed, 01 Apr 2026 00:00:00 -0400</pubDate>
      <link>https://www.supplychainbrain.com/articles/43722-the-ultimate-buying-guide-ai-powered-source-to-pay-procurement-software</link>
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    <item>
      <title>Watch: How AI Is Transforming Demand Planning at Bayer</title>
      <description>Tom DiMattina, vice president supply chain at Bayer, tells how the company adopted a demand-planning tool from OMP to enable digital transformation and processing reengineering.</description>
      <content:encoded>
        <![CDATA[<p>Tom DiMattina, vice president supply chain at Bayer, tells how the company adopted a demand-planning tool from OMP to enable digital transformation and processing reengineering.</p>]]>
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      <guid>http://www.supplychainbrain.com/articles/43672</guid>
      <pubDate>Wed, 18 Mar 2026 00:00:00 -0400</pubDate>
      <link>https://www.supplychainbrain.com/articles/43672-watch-how-ai-is-transforming-demand-planning-at-bayer</link>
      <media:content url="https://www.supplychainbrain.com/ext/resources/0-images/How-AI-Is-Transforming-.webp?t=1773806516" type="image/jpeg" medium="image" fileSize="964714">
        <media:title type="plain">How-AI-Is-Transforming-.jpg</media:title>
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      <title>Introducing Orca Analytics - Insights in Minutes, Not Months</title>
      <description>Forward-thinking enterprises are gaining a competitive edge by transforming shipping data into a real-time engine for growth. Shipium’s Orca Analytics enables leadership to bypass month-long reporting cycles, using instant, data-driven agility to maintain elite delivery standards while hitting aggressive cost targets.</description>
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        <![CDATA[<p><span style="caret-color: rgb(34, 34, 34);">Forward-thinking enterprises are gaining a competitive edge by transforming shipping data into a real-time engine for growth.&nbsp;</span><b style="caret-color: rgb(34, 34, 34);">Shipium’s Orca Analytics</b><span style="caret-color: rgb(34, 34, 34);">&nbsp;enables leadership to bypass month-long reporting cycles, using instant, data-driven agility to maintain elite delivery standards while hitting aggressive cost targets.</span></p>]]>
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      <guid>http://www.supplychainbrain.com/articles/43636</guid>
      <pubDate>Sun, 15 Mar 2026 00:00:00 -0400</pubDate>
      <link>https://www.supplychainbrain.com/articles/43636-introducing-orca-analytics-insights-in-minutes-not-months</link>
      <media:content url="https://www.supplychainbrain.com/ext/resources/2026/03/11/thumbnail_shipium.webp?t=1773547596" type="image/jpeg" medium="image" fileSize="90667">
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    <item>
      <title>Watch: Connecting Planning and Execution in an AI-Powered System</title>
      <description>Unification of planning and execution systems tears down information silos, says Allan Dow, executive vice president and general manager of supply chain at Aptean.</description>
      <content:encoded>
        <![CDATA[<p>Unification of planning and execution systems tears down information silos, says Allan Dow, executive vice president and general manager of supply chain at Aptean. </p>]]>
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      <guid>http://www.supplychainbrain.com/articles/43646</guid>
      <pubDate>Fri, 13 Mar 2026 00:00:00 -0400</pubDate>
      <link>https://www.supplychainbrain.com/articles/43646-watch-connecting-planning-and-execution-in-an-ai-powered-system</link>
      <media:content url="https://www.supplychainbrain.com/ext/resources/0-images/11_connecting_planning_and_execution_in_an_ai-powered_system_v1-(720p).webp?t=1773374470" type="image/jpeg" medium="image" fileSize="373946">
        <media:title type="plain">11_connecting_planning_and_execution_in_an_ai-powered_system_v1-(720p).jpg</media:title>
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      <title>Watch: Kraft Heinz Embraces the 'Self-Driving' Supply Chain</title>
      <description>Adis Sulejmanovic, head of digital supply chain transformation and strategy at Kraft Heinz, details the company’s efforts to create a “self-driving” supply chain.</description>
      <content:encoded>
        <![CDATA[<p>Adis Sulejmanovic, head of digital supply chain transformation and strategy at Kraft Heinz, details the company’s efforts to create a “self-driving” supply chain.</p>]]>
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      <guid>http://www.supplychainbrain.com/articles/43620</guid>
      <pubDate>Wed, 11 Mar 2026 00:00:00 -0400</pubDate>
      <link>https://www.supplychainbrain.com/articles/43620-watch-kraft-heinz-embraces-the-self-driving-supply-chain</link>
      <media:content url="https://www.supplychainbrain.com/ext/resources/0-images/Kraft-Heinz-Embraces.webp?t=1773201809" type="image/jpeg" medium="image" fileSize="1010798">
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      <title>Planning After the Holiday Rush: What Comes Next?</title>
      <description>In a world where peak-season volatility is the new year-round normal, supply chains must be intentionally designed for agile responsiveness.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">In a world where peak-season volatility is the new year-round normal, supply chains must be intentionally designed for agile responsiveness.</span></p>]]>
      </content:encoded>
      <guid>http://www.supplychainbrain.com/blogs/1/post/43469</guid>
      <pubDate>Wed, 11 Mar 2026 00:00:00 -0400</pubDate>
      <link>https://www.supplychainbrain.com/blogs/1-think-tank/post/43469-planning-after-the-holiday-rush-what-comes-next</link>
      <media:content url="https://www.supplychainbrain.com/ext/resources/2025/11/07/HOLIDAY-SHOPPING-CONSUMER-SPENDING-RETAIL-iStock-skynesher-1425791474.webp?t=1762531244" type="image/jpeg" medium="image" fileSize="208392">
        <media:title type="plain">HOLIDAY SHOPPING CONSUMER SPENDING RETAIL iStock-skynesher-1425791474.jpg</media:title>
        <media:description type="plain">Photo: iStock/skynesher
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      </media:content>
    </item>
    <item>
      <title>How Supply Chain Orchestration is Maximizing the Value of Warehouse Space</title>
      <description>The modern warehouse must adapt to volatility, support speed, and drive visibility across the supply chain.</description>
      <content:encoded>
        <![CDATA[<p>The modern warehouse must adapt to volatility, support speed, and drive visibility across the supply chain.
</p>]]>
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      <guid>http://www.supplychainbrain.com/blogs/1/post/43586</guid>
      <pubDate>Thu, 05 Mar 2026 00:00:00 -0500</pubDate>
      <link>https://www.supplychainbrain.com/blogs/1-think-tank/post/43586-how-supply-chain-orchestration-is-maximizing-the-value-of-warehouse-space</link>
      <media:content url="https://www.supplychainbrain.com/ext/resources/2025/07/08/WAREHOUSE-INVENTORY-WORKERS-iStock-af_istocker-2207794178.webp?t=1756180878" type="image/jpeg" medium="image" fileSize="170632">
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        <media:description type="plain">Photo: iStock/af_istocker
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      <title>Watch: AstraZeneca's Journey of Continuous Improvement in Supply Chain Planning</title>
      <description>Mark Trainor, senior director of global transformation and technology with AstraZeneca, tells how the pharmaceutical giant transformed its planning function with the help of OMP.</description>
      <content:encoded>
        <![CDATA[<p>Mark Trainor, senior director of global transformation and technology with AstraZeneca, tells how the pharmaceutical giant transformed its planning function with the help of OMP.</p>]]>
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      <guid>http://www.supplychainbrain.com/articles/43576</guid>
      <pubDate>Wed, 04 Mar 2026 00:00:00 -0500</pubDate>
      <link>https://www.supplychainbrain.com/articles/43576-watch-astrazenecas-journey-of-continuous-improvement-in-supply-chain-planning</link>
      <media:content url="https://www.supplychainbrain.com/ext/resources/0-images/AstraZeneca-s-Journey-of-.webp?t=1772600467" type="image/png" medium="image" fileSize="2101527">
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    <item>
      <title>Redefining Healthcare Supply Chain Performance, From Spend Control to Strategic Value</title>
      <description>For much of modern healthcare history, supply chain operations were treated as a necessary background function, focused on purchasing, inventory management, and keeping clinical shelves stocked. Today, that model is no longer viable, as hospitals operate in an environment defined by razor-thin margins, supply disruptions, and growing scrutiny over costs.</description>
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        <![CDATA[<p>For much of modern healthcare history, supply chain operations were treated as a necessary background function, focused on purchasing, inventory management, and keeping clinical shelves stocked. Today, that model is no longer viable, as hospitals operate in an environment defined by razor-thin margins, supply disruptions, and growing scrutiny over costs.</p>]]>
      </content:encoded>
      <guid>http://www.supplychainbrain.com/articles/43553</guid>
      <pubDate>Sun, 01 Mar 2026 00:00:00 -0500</pubDate>
      <link>https://www.supplychainbrain.com/articles/43553-redefining-healthcare-supply-chain-performance-from-spend-control-to-strategic-value</link>
      <media:content url="https://www.supplychainbrain.com/ext/resources/2026/02/26/SCB_Q2-26_Premier_THUMB.webp?t=1772343313" type="image/jpeg" medium="image" fileSize="329302">
        <media:title type="plain">SCB_Q2-26_Premier_THUMB.jpg</media:title>
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      <title>Watch: OMP's REAL Conference 2025: A Look Back</title>
      <description></description>
      <content:encoded>
        <![CDATA[]]>
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      <guid>http://www.supplychainbrain.com/articles/43540</guid>
      <pubDate>Fri, 27 Feb 2026 00:00:00 -0500</pubDate>
      <link>https://www.supplychainbrain.com/articles/43540-watch-omps-real-conference-2025-a-look-back</link>
      <media:content url="https://www.supplychainbrain.com/ext/resources/0-images/Highlight-Video-V2.webp?t=1772168475" type="image/jpeg" medium="image" fileSize="848434">
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