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    <title>Sales &amp; Operations Planning</title>
    <description>The latest news, analysis, trends and solutions regarding sales and operations planning (S&amp;OP) and its impact on supply chain management. New technologies in S&amp;OP are transforming the way companies do business - and allowing them to stay ahead of the competition in their industries. As these solutions continue to evolve, businesses are discovering new ways to increase efficiency and cut costs. Learn how companies around the world are using S&amp;OP solutions for supply chain optimization.</description>
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    <item>
      <title>Shift Left Planning: Why Many Plans Fail to Execute—and How to Fix It</title>
      <description>Most supply chain investments today focus on speed—faster scenarios, real-time visibility, and AI-driven decision-making. Yet many organizations still struggle with constant firefighting, expediting, and low plan adherence.</description>
      <content:encoded>
        <![CDATA[<p style="caret-color: rgb(34, 34, 34);">Most supply chain investments today focus on speed—faster scenarios, real-time visibility, and AI-driven decision-making. Yet many organizations still struggle with constant firefighting, expediting, and low plan adherence.</p>]]>
      </content:encoded>
      <guid>http://www.supplychainbrain.com/articles/43939</guid>
      <pubDate>Wed, 24 Jun 2026 00:00:00 -0400</pubDate>
      <link>https://www.supplychainbrain.com/articles/43939-shift-left-planning-why-many-plans-fail-to-executeand-how-to-fix-it</link>
      <media:content url="https://www.supplychainbrain.com/ext/resources/2026/06/26/On-Demand-Webinar---Arkieva---Wed-Jun-24-2026-2p-ET.webp?t=1782491417" type="image/png" medium="image" fileSize="45341">
        <media:title type="plain">On Demand Webinar - Arkieva - Wed Jun 24 2026 2p ET.png</media:title>
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    </item>
    <item>
      <title>From Nursery to Network - Orchestrating Agility with Julia Bedanova</title>
      <description>In this episode of Let’s Wine About Supply Chain, we pour a glass and dive deep into the career of Julia Bedanova, the Chief Operating Officer at Million Dollar Baby Co.</description>
      <content:encoded>
        <![CDATA[<p>In this episode of Let’s Wine About Supply Chain, we pour a glass and dive deep into the career of Julia Bedanova, the Chief Operating Officer at Million Dollar Baby Co.</p>]]>
      </content:encoded>
      <guid>http://www.supplychainbrain.com/articles/44140</guid>
      <pubDate>Thu, 18 Jun 2026 10:04:04 -0400</pubDate>
      <link>https://www.supplychainbrain.com/articles/44140-from-nursery-to-networkorchestrating-agility-with-julia-bedanova</link>
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    </item>
    <item>
      <title>2026 Supply Chain Resilience &amp; AI Adoption Study</title>
      <description>Incisiv’s 2026 supply chain resilience report, conducted in partnership with Anaplan, assesses the current state of supply chain operations by surveying industry leaders across North America and EMEA. By examining strategic priorities, demand-supply responsiveness, technology and AI infrastructure, and financial outcomes, the research uncovers the critical financial impact of the “latency tax”— the hidden cost of delayed decision-making — and how to reclaim that margin.</description>
      <content:encoded>
        <![CDATA[<p style="caret-color: rgb(34, 34, 34); margin-left: 3px; text-align: left;"><span style=" caret-color: rgb(0, 0, 0);">Incisiv’s 2026 supply chain resilience report, conducted in partnership with Anaplan, assesses the current state of supply chain operations by surveying industry leaders across North America and EMEA. By examining strategic priorities, demand-supply responsiveness, technology and AI infrastructure, and financial outcomes, the research uncovers the critical financial impact of the “latency tax”— the hidden cost of delayed decision-making — and how to reclaim that margin.</span></p>]]>
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      <guid>http://www.supplychainbrain.com/articles/44263</guid>
      <pubDate>Mon, 15 Jun 2026 00:00:00 -0400</pubDate>
      <link>https://www.supplychainbrain.com/articles/44263-2026-supply-chain-resilience-and-ai-adoption-study</link>
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    </item>
    <item>
      <title>Transforming Your Supply Chain From Cost Center to Growth Driver</title>
      <description>Modern leaders need data-driven insights to make confident, real-time decisions that shield margins, enhance supply chain operations, and enrich customer experiences. As executives face a deluge of data points, this isn’t always straightforward. Global supply chain organizations face additional uncertainty — ranging from shifting environmental conditions to geopolitical disruption.</description>
      <content:encoded>
        <![CDATA[<p style="caret-color: rgb(34, 34, 34); margin-left: 3px; text-align: left;">Modern leaders need data-driven insights to make confident, real-time decisions that shield margins, enhance supply chain operations, and enrich customer experiences. As executives face a deluge of data points, this isn’t always straightforward. Global supply chain organizations face additional uncertainty — ranging from shifting environmental conditions to geopolitical disruption.</p>]]>
      </content:encoded>
      <guid>http://www.supplychainbrain.com/articles/44262</guid>
      <pubDate>Mon, 15 Jun 2026 00:00:00 -0400</pubDate>
      <link>https://www.supplychainbrain.com/articles/44262-transforming-your-supply-chain-from-cost-center-to-growth-driver</link>
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    </item>
    <item>
      <title>Watch: Blue Diamond Growers’ IBP Journey With SAP: A Case Study</title>
      <description>A case study about how Blue Diamond Growers consolidated and digitized demand planning across two separate business units, to align with its ERP suite from SAP.</description>
      <content:encoded>
        <![CDATA[<p>A case study about how Blue Diamond Growers consolidated and digitized demand planning across two separate business units, to align with its ERP suite from SAP.</p>]]>
      </content:encoded>
      <guid>http://www.supplychainbrain.com/articles/44189</guid>
      <pubDate>Wed, 03 Jun 2026 15:00:00 -0400</pubDate>
      <link>https://www.supplychainbrain.com/articles/44189-watch-blue-diamond-growers-ibp-journey-with-sap-a-case-study</link>
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        <media:title type="plain">Blue-Diamonds-Integrated-Business-Planning-Journey---A-Case-Study.png</media:title>
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    </item>
    <item>
      <title>Supply Chain Resilience in Today’s Geo-Political Mess</title>
      <description>High-performing supply chains operate on the realization that the outcome of a crisis is largely decided long before the moment arrives.</description>
      <content:encoded>
        <![CDATA[<p>High-performing supply chains operate on the realization that the outcome of a crisis is largely decided long before the moment arrives.
</p>]]>
      </content:encoded>
      <guid>http://www.supplychainbrain.com/blogs/1/post/44207</guid>
      <pubDate>Wed, 03 Jun 2026 00:00:00 -0400</pubDate>
      <link>https://www.supplychainbrain.com/blogs/1-think-tank/post/44207-supply-chain-resilience-in-todays-geo-political-mess</link>
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        <media:description type="plain">Photo: iStock/sanjeri
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    <item>
      <title>The End of Planner Heroics: How AI and Decision Engineering Are Reshaping Supply Chain Planning</title>
      <description>In this webinar, Knut Alicke and Jeff Metersky will discuss how AI, machine learning, and decision engineering can help planners work faster, focus on higher-value exceptions, and make more consistent decisions under pressure.</description>
      <content:encoded>
        <![CDATA[<p><span style="caret-color: rgb(34, 34, 34);">In this webinar, Knut Alicke and Jeff Metersky will discuss how AI, machine learning, and decision engineering can help planners work faster, focus on higher-value exceptions, and make more consistent decisions under pressure.</span>&nbsp; 
</p>]]>
      </content:encoded>
      <guid>http://www.supplychainbrain.com/articles/44198</guid>
      <pubDate>Tue, 26 May 2026 00:00:00 -0400</pubDate>
      <link>https://www.supplychainbrain.com/articles/44198-the-end-of-planner-heroics-how-ai-and-decision-engineering-are-reshaping-supply-chain-planning</link>
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        <media:title type="plain">Upcoming Webinar GAINS SupplyChainBrain Webinar - Tue Jul 21 2026 2p ET.png</media:title>
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    </item>
    <item>
      <title>Taking IBP to the Next Level</title>
      <description>In today’s volatile markets, businesses must evolve from reactive planning to structured adaptability. Integrated business planning (IBP) provides the framework to do so — connecting strategy, finance, operations and execution so organizations can act with clarity and alignment.</description>
      <content:encoded>
        <![CDATA[<p><span style="caret-color: rgb(65, 65, 65);">In today’s volatile markets, businesses must evolve from reactive planning to structured adaptability. Integrated business planning (IBP) provides the framework to do so — connecting strategy, finance, operations and execution so organizations can act with clarity and alignment.&nbsp;</span></p><br>]]>
      </content:encoded>
      <guid>http://www.supplychainbrain.com/articles/43943</guid>
      <pubDate>Fri, 01 May 2026 00:00:00 -0400</pubDate>
      <link>https://www.supplychainbrain.com/articles/43943-taking-ibp-to-the-next-level</link>
      <media:content url="https://www.supplychainbrain.com/ext/resources/2026/04/26/TakingIBPtotheNextLevel_Thumb.webp?t=1777685064" type="image/jpeg" medium="image" fileSize="62723">
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    </item>
    <item>
      <title>Managing Uncertainty: The Role IBP Plays</title>
      <description>Volatility and disruption have become constants in today’s business environment, affecting everything from supply chains and labor availability to customer demand and financial stability.</description>
      <content:encoded>
        <![CDATA[<p>Volatility and disruption have become constants in today’s business environment, affecting everything from supply chains and labor availability to customer demand and financial stability.&nbsp;</p>]]>
      </content:encoded>
      <guid>http://www.supplychainbrain.com/articles/43942</guid>
      <pubDate>Fri, 01 May 2026 00:00:00 -0400</pubDate>
      <link>https://www.supplychainbrain.com/articles/43942-managing-uncertainty-the-role-ibp-plays</link>
      <media:content url="https://www.supplychainbrain.com/ext/resources/2026/04/26/ManagingUncertainty_Thumb.webp?t=1777609966" type="image/jpeg" medium="image" fileSize="55265">
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    </item>
    <item>
      <title>Watch: How AI Is Transforming Demand Planning at Bayer</title>
      <description>Tom DiMattina, vice president supply chain at Bayer, tells how the company adopted a demand-planning tool from OMP to enable digital transformation and processing reengineering.</description>
      <content:encoded>
        <![CDATA[<p>Tom DiMattina, vice president supply chain at Bayer, tells how the company adopted a demand-planning tool from OMP to enable digital transformation and processing reengineering.</p>]]>
      </content:encoded>
      <guid>http://www.supplychainbrain.com/articles/43672</guid>
      <pubDate>Wed, 18 Mar 2026 00:00:00 -0400</pubDate>
      <link>https://www.supplychainbrain.com/articles/43672-watch-how-ai-is-transforming-demand-planning-at-bayer</link>
      <media:content url="https://www.supplychainbrain.com/ext/resources/0-images/How-AI-Is-Transforming-.webp?t=1773806516" type="image/jpeg" medium="image" fileSize="964714">
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    </item>
    <item>
      <title>Last-Mile E-Commerce Delivery Has Changed: What to Look for in a Carrier Now </title>
      <description>As consumer expectations rise and volatility persists, retail and e-commerce brands must rethink speed, cost, data and reliability when selecting last-mile partners.</description>
      <content:encoded>
        <![CDATA[<p><span style="caret-color: rgb(34, 34, 34);">As consumer expectations rise and volatility persists, retail and e-commerce brands must rethink speed, cost, data and reliability when selecting last-mile partners.&nbsp;</span></p>]]>
      </content:encoded>
      <guid>http://www.supplychainbrain.com/articles/43659</guid>
      <pubDate>Sun, 15 Mar 2026 00:00:00 -0400</pubDate>
      <link>https://www.supplychainbrain.com/articles/43659-last-mile-e-commerce-delivery-has-changed-what-to-look-for-in-a-carrier-now</link>
      <media:content url="https://www.supplychainbrain.com/ext/resources/2026/03/15/SCB_Q226_UniUni_Top5_THUMB.webp?t=1773625727" type="image/jpeg" medium="image" fileSize="234313">
        <media:title type="plain">SCB_Q226_UniUni_Top5_THUMB.jpg</media:title>
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    <item>
      <title>Reinventing Planning for a New Era of Supply Chain</title>
      <description>In an era defined by continuous volatility, supply chain planning must evolve beyond traditional forecasting and siloed decision-making. Reinventing planning for a new era of supply chain explores how organizations can transform planning into a strategic, AI-driven capability that connects strategy to execution across the extended enterprise.</description>
      <content:encoded>
        <![CDATA[<p>In an era defined by continuous volatility, supply chain planning must evolve beyond traditional forecasting and siloed decision-making. <em>Reinventing planning for a new era of supply chain</em> explores how organizations can transform planning into a strategic, AI-driven capability that connects strategy to execution across the extended enterprise.</p>]]>
      </content:encoded>
      <guid>http://www.supplychainbrain.com/articles/43637</guid>
      <pubDate>Sun, 15 Mar 2026 00:00:00 -0400</pubDate>
      <link>https://www.supplychainbrain.com/articles/43637-reinventing-planning-for-a-new-era-of-supply-chain</link>
      <media:content url="https://www.supplychainbrain.com/ext/resources/2026/03/11/283497---MR0177747---Supply-Chain-Planning-Reimagined-Thumbnail_Option-1.webp?t=1773547595" type="image/png" medium="image" fileSize="642059">
        <media:title type="plain">283497 - MR0177747 - Supply Chain Planning Reimagined Thumbnail_Option 1.png</media:title>
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      <title>Sovos Tax App Added to Coupa Platform </title>
      <description>Sovos’s Tax Determination connector is now available in the Coupa App Marketplace, making tax compliance easier.</description>
      <content:encoded>
        <![CDATA[<p>Sovos’s Tax Determination connector is now available in the Coupa App Marketplace, making &nbsp;tax compliance easier.</p>]]>
      </content:encoded>
      <guid>http://www.supplychainbrain.com/articles/43605</guid>
      <pubDate>Fri, 06 Mar 2026 13:46:45 -0500</pubDate>
      <link>https://www.supplychainbrain.com/articles/43605-sovos-tax-app-added-to-coupa-platform</link>
      <media:content url="https://www.supplychainbrain.com/ext/resources/2025/03/25/VAT-TAX-COMPLIANCE-iStock-Khanchit-Khirisutchalual-1335050708.webp?t=1742961797" type="image/jpeg" medium="image" fileSize="132143">
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        <media:description type="plain">Image: iStock/Khanchit Khirisutchalual
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      <title>Watch: OMP's REAL Conference 2025: A Look Back</title>
      <description></description>
      <content:encoded>
        <![CDATA[]]>
      </content:encoded>
      <guid>http://www.supplychainbrain.com/articles/43540</guid>
      <pubDate>Fri, 27 Feb 2026 00:00:00 -0500</pubDate>
      <link>https://www.supplychainbrain.com/articles/43540-watch-omps-real-conference-2025-a-look-back</link>
      <media:content url="https://www.supplychainbrain.com/ext/resources/0-images/Highlight-Video-V2.webp?t=1772168475" type="image/jpeg" medium="image" fileSize="848434">
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      <title>Watch: How Supply Chain Planning Is Becoming Autonomous</title>
      <description>Tom Wouters and Lachelle Buchanan of OMP talk about the latest advances in supply chain planning enabled by the coming of artificial intelligence.</description>
      <content:encoded>
        <![CDATA[<p>Tom Wouters and Lachelle Buchanan of OMP talk about the latest advances in supply chain planning enabled by the coming of artificial intelligence.</p>]]>
      </content:encoded>
      <guid>http://www.supplychainbrain.com/articles/43478</guid>
      <pubDate>Wed, 18 Feb 2026 00:00:00 -0500</pubDate>
      <link>https://www.supplychainbrain.com/articles/43478-watch-how-supply-chain-planning-is-becoming-autonomous</link>
      <media:content url="https://www.supplychainbrain.com/ext/resources/0-images/How-Supply-Chain-Planning_1.webp?t=1771391074" type="image/png" medium="image" fileSize="2380647">
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    <item>
      <title>Why 2026 Will Be the Year Supply Chain Leaders Stop Building Their Own AI</title>
      <description>Many businesses went down the path of homegrown AI solutions in 2025, but they learned quickly that just because a zebra has stripes, that doesn't make it a tiger.</description>
      <content:encoded>
        <![CDATA[<p>Many businesses went down the path of homegrown AI solutions in 2025, but they learned quickly that just because a zebra has stripes, that doesn't make it a tiger.</p>]]>
      </content:encoded>
      <guid>http://www.supplychainbrain.com/blogs/1/post/43374</guid>
      <pubDate>Mon, 02 Feb 2026 13:55:07 -0500</pubDate>
      <link>https://www.supplychainbrain.com/blogs/1-think-tank/post/43374-why-2026-will-be-the-year-supply-chain-leaders-stop-building-their-own-ai</link>
      <media:content url="https://www.supplychainbrain.com/ext/resources/2026/01/23/AGENTIC-AI-ARTIFICIAL-INTELLIGENCE-iStock-MF3d-2226208668.webp?t=1770008546" type="image/jpeg" medium="image" fileSize="122295">
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        <media:description type="plain">Image: iStock/MF3d
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      <title>How Logistics Pros Should Prepare to Build Ocean Stability</title>
      <description>2026 will reward disciplined shippers, as well as adaptive third-party logistics providers and carriers prepared for prolonged margin pressure.</description>
      <content:encoded>
        <![CDATA[<p><span style="font-weight:400;font-style:normal;">2026 will reward disciplined shippers, as well as adaptive third-party logistics providers and carriers prepared for prolonged margin pressure.</span></p>]]>
      </content:encoded>
      <guid>http://www.supplychainbrain.com/articles/43305</guid>
      <pubDate>Mon, 02 Feb 2026 00:00:00 -0500</pubDate>
      <link>https://www.supplychainbrain.com/articles/43305-how-logistics-pros-should-prepare-to-build-ocean-stability</link>
      <media:content url="https://www.supplychainbrain.com/ext/resources/2023/11/01/HANDSHAKE-BUSINESS-CONTRACT-VENDOR-iStock-38359-1474838897.webp?t=1728923293" type="image/jpeg" medium="image" fileSize="77763">
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        <media:description type="plain">Photo: iStock/Wasan Tita
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      <title>Data Mobilization and AI Execution Will Define S&amp;OP in 2026</title>
      <description>Logistics is moving beyond isolated services and static planning models.</description>
      <content:encoded>
        <![CDATA[<p><span style="font-weight:400;font-style:normal;">Logistics is moving beyond isolated services and static planning models.</span>
</p>]]>
      </content:encoded>
      <guid>http://www.supplychainbrain.com/articles/43232</guid>
      <pubDate>Mon, 02 Feb 2026 00:00:00 -0500</pubDate>
      <link>https://www.supplychainbrain.com/articles/43232-data-mobilization-and-ai-execution-will-define-s-and-op-in-2026</link>
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        <media:description type="plain">Photo: iStock / matejmo</media:description>
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      <title>Moving Toward Unified Decision-Making in S&amp;OP</title>
      <description>S&amp;OP once served as a monthly meeting focused on aligning sales forecasts with production plans. Today, it is expected to serve as the central nervous system for the entire business.</description>
      <content:encoded>
        <![CDATA[<p>S&OP once served as a monthly meeting focused on aligning sales forecasts with production plans. Today, it is expected to serve as the central nervous system for the entire business.</p>]]>
      </content:encoded>
      <guid>http://www.supplychainbrain.com/articles/43180</guid>
      <pubDate>Mon, 02 Feb 2026 00:00:00 -0500</pubDate>
      <link>https://www.supplychainbrain.com/articles/43180-moving-toward-unified-decision-making-in-s-and-op</link>
      <media:content url="https://www.supplychainbrain.com/ext/resources/2025/04/17/DECISION-MAKING-MEETING-OFFICE-STRATEGY-iStock-sanjeri-2200067069.webp?t=1746417661" type="image/jpeg" medium="image" fileSize="116151">
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        <media:description type="plain">Photo: iStock/sanjeri
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      <title>How to Build a Cross-Functional S&amp;OP Process That Actually Works</title>
      <description>Sales and operations planning (S&amp;OP) sits at the center of modern supply chain and logistics businesses, as a critical tool that aligns demand, supply and financial goals into a single, disciplined process, and turns strategy into action.</description>
      <content:encoded>
        <![CDATA[<p>Sales and operations planning (S&OP) sits at the center of modern supply chain and logistics businesses, as a critical tool that aligns demand, supply and financial goals into a single, disciplined process, and turns strategy into action.</p>]]>
      </content:encoded>
      <guid>http://www.supplychainbrain.com/articles/43375</guid>
      <pubDate>Sun, 01 Feb 2026 00:00:00 -0500</pubDate>
      <link>https://www.supplychainbrain.com/articles/43375-how-to-build-a-cross-functional-s-and-op-process-that-actually-works</link>
      <media:content url="https://www.supplychainbrain.com/ext/resources/2026/01/29/TransImpact_FSR_Thumb.webp?t=1769922852" type="image/jpeg" medium="image" fileSize="95470">
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      <title>Tariffs are Exposing the Weaknesses of Manual Pricing Systems</title>
      <description>As manufacturers adjust their pricing strategies, an operational challenge has emerged: Keeping prices accurate and synchronized across core business and customer platforms.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">As manufacturers adjust their pricing strategies, an operational challenge has emerged: Keeping prices accurate and synchronized across core business and customer platforms.</span></p>]]>
      </content:encoded>
      <guid>http://www.supplychainbrain.com/blogs/1/post/43373</guid>
      <pubDate>Fri, 30 Jan 2026 00:00:00 -0500</pubDate>
      <link>https://www.supplychainbrain.com/blogs/1-think-tank/post/43373-tariffs-are-exposing-the-weaknesses-of-manual-pricing-systems</link>
      <media:content url="https://www.supplychainbrain.com/ext/resources/2024/05/22/e-commerce-iStock-1471521270.webp?t=1716437024" type="image/jpeg" medium="image" fileSize="153256">
        <media:title type="plain">e-commerce-iStock-1471521270.jpg</media:title>
        <media:description type="plain">Photo: nndanko, iStock</media:description>
      </media:content>
    </item>
    <item>
      <title>Watch: Building Scenario-Planning Capability: What Goes Wrong?</title>
      <description>Tessa Mahon, director analyst at Gartner, explains why companies struggle to build scenario-planning capability.</description>
      <content:encoded>
        <![CDATA[<p>Tessa Mahon, director analyst at Gartner, explains why companies struggle to build scenario-planning capability.</p>]]>
      </content:encoded>
      <guid>http://www.supplychainbrain.com/articles/43335</guid>
      <pubDate>Tue, 27 Jan 2026 00:00:00 -0500</pubDate>
      <link>https://www.supplychainbrain.com/articles/43335-watch-building-scenario-planning-capability-what-goes-wrong</link>
      <media:content url="https://www.supplychainbrain.com/ext/resources/0-images/10---Tessa-Mahon.webp?t=1769490062" type="image/png" medium="image" fileSize="3933915">
        <media:title type="plain">10---Tessa-Mahon.png</media:title>
      </media:content>
    </item>
    <item>
      <title>How to Build a Cross-Functional S&amp;OP Process That Actually Works</title>
      <description>At its core, S&amp;OP depends on establishing a single, agreed-upon version of the truth that every stakeholder can see, interpret in context, and execute against with confidence.</description>
      <content:encoded>
        <![CDATA[<p>At its core, S&OP depends on establishing a single, agreed-upon version of the truth that every stakeholder can see, interpret in context, and execute against with confidence.</p>]]>
      </content:encoded>
      <guid>http://www.supplychainbrain.com/articles/43315</guid>
      <pubDate>Mon, 26 Jan 2026 00:00:00 -0500</pubDate>
      <link>https://www.supplychainbrain.com/articles/43315-how-to-build-a-cross-functional-s-and-op-process-that-actually-works</link>
      <media:content url="https://www.supplychainbrain.com/ext/resources/2025/11/20/BUSINESS-PLANNING-DATA-ANALYTICS-STRATEGY-iStock-cofotoisme-2166193783.webp?t=1764565333" type="image/jpeg" medium="image" fileSize="145586">
        <media:title type="plain">BUSINESS PLANNING DATA ANALYTICS STRATEGY iStock-cofotoisme-2166193783.jpg</media:title>
        <media:description type="plain">Photo: iStock/cofotoisme
</media:description>
      </media:content>
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    <item>
      <title>The GLP-1 Effect: How Weight Loss Drugs are Reshaping Food and Pharma</title>
      <description>GLP-1 drugs are forcing companies to adapt to a sustained shift in consumer behavior and healthcare demand that touches both food and pharma supply chains.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">GLP-1 drugs are forcing companies to adapt to a sustained shift in consumer behavior and healthcare demand that touches both food and pharma supply chains.</span></p><br>]]>
      </content:encoded>
      <guid>http://www.supplychainbrain.com/articles/43310</guid>
      <pubDate>Thu, 22 Jan 2026 00:00:00 -0500</pubDate>
      <link>https://www.supplychainbrain.com/articles/43310-the-glp-1-effect-how-weight-loss-drugs-are-reshaping-food-and-pharma</link>
      <media:content url="https://www.supplychainbrain.com/ext/resources/2026/01/21/weight-loss-drugs-iStock-2174936160.webp?t=1769058097" type="image/jpeg" medium="image" fileSize="332267">
        <media:title type="plain">weight-loss-drugs-iStock-2174936160.jpg</media:title>
        <media:description type="plain">Photo: iStock / JDawnInk</media:description>
      </media:content>
    </item>
    <item>
      <title>Navigating the 2026 Parcel Pricing Shift: A Survival Guide for Shippers</title>
      <description>For supply chain, logistics, and finance leaders, understanding the true impact of the 2026 GRI is no longer optional. This guide equips teams with the insight needed to anticipate change, protect margins, and make smarter parcel strategy decisions in an environment where pricing never stands still.</description>
      <content:encoded>
        <![CDATA[<p style="caret-color: rgb(34, 34, 34);">For supply chain, logistics, and finance leaders, understanding the true impact of the 2026 GRI is no longer optional. This guide equips teams with the insight needed to anticipate change, protect margins, and make smarter parcel strategy decisions in an environment where pricing never stands still.&nbsp;</p>]]>
      </content:encoded>
      <guid>http://www.supplychainbrain.com/articles/43186</guid>
      <pubDate>Thu, 15 Jan 2026 00:00:00 -0500</pubDate>
      <link>https://www.supplychainbrain.com/articles/43186-navigating-the-2026-parcel-pricing-shift-a-survival-guide-for-shippers</link>
      <media:content url="https://www.supplychainbrain.com/ext/resources/2026/01/12/GRI-2026-Cover.webp?t=1768454147" type="image/png" medium="image" fileSize="1927139">
        <media:title type="plain">GRI 2026 Cover.png</media:title>
      </media:content>
    </item>
    <item>
      <title>Watch: AI Isn't a 'One-and-Done' Initiative</title>
      <description>Successfully deploying artificial intelligence in supply chain planning is an ongoing process, according to Nicholas Wegman, senior director and AI scientist with Zebra Technologies.</description>
      <content:encoded>
        <![CDATA[<p>Successfully deploying artificial intelligence in supply chain planning is an ongoing process, according to Nicholas Wegman, senior director and AI scientist with Zebra Technologies.</p>]]>
      </content:encoded>
      <guid>http://www.supplychainbrain.com/articles/43196</guid>
      <pubDate>Wed, 14 Jan 2026 00:00:00 -0500</pubDate>
      <link>https://www.supplychainbrain.com/articles/43196-watch-ai-isnt-a-one-and-done-initiative</link>
      <media:content url="https://www.supplychainbrain.com/ext/resources/0-images/08---Nicholas-Wegman-.webp?t=1768341236" type="image/png" medium="image" fileSize="4102657">
        <media:title type="plain">08---Nicholas-Wegman-.png</media:title>
      </media:content>
    </item>
    <item>
      <title>Watch: Understanding the New World of S&amp;OP</title>
      <description>S&amp;OP has been a common business practice for years, but has evolved to cope with an increasingly complex world, says Ingrid Gonzalez McCarthy, VP and team member with Gartner.</description>
      <content:encoded>
        <![CDATA[<p>S&OP has been a common business practice for years, but has evolved to cope with an increasingly complex world, says Ingrid Gonzalez McCarthy, VP and team member with Gartner.</p>]]>
      </content:encoded>
      <guid>http://www.supplychainbrain.com/articles/43112</guid>
      <pubDate>Fri, 09 Jan 2026 00:00:00 -0500</pubDate>
      <link>https://www.supplychainbrain.com/articles/43112-watch-understanding-the-new-world-of-s-and-op</link>
      <media:content url="https://www.supplychainbrain.com/ext/resources/0-images/04---INGRID-GONZALEZ-MCCARTHY.webp?t=1767934984" type="image/png" medium="image" fileSize="3961879">
        <media:title type="plain">04---INGRID-GONZALEZ-MCCARTHY.png</media:title>
      </media:content>
    </item>
    <item>
      <title>Watch: How to Make AI Work in Your Planning Organization</title>
      <description>To ensure success in adopting AI for planning, it needs to be combined with the right data and supporting applications, says Lori Harner, VP of product marketing with SAP.</description>
      <content:encoded>
        <![CDATA[<p>To ensure success in adopting AI for planning, it needs to be combined with the right data and supporting applications, says Lori Harner, VP of product marketing with <a href="https://www.sap.com/index.html" rel="noopener noreferrer" target="_blank">SAP</a>.</p>]]>
      </content:encoded>
      <guid>http://www.supplychainbrain.com/articles/43096</guid>
      <pubDate>Thu, 08 Jan 2026 00:00:00 -0500</pubDate>
      <link>https://www.supplychainbrain.com/articles/43096-watch-how-to-make-ai-work-in-your-planning-organization</link>
      <media:content url="https://www.supplychainbrain.com/ext/resources/0-images/05---LORI-HARNER.webp?t=1767848673" type="image/png" medium="image" fileSize="3548426">
        <media:title type="plain">05---LORI-HARNER.png</media:title>
      </media:content>
    </item>
    <item>
      <title>Watch: Setting Up the Supply Chain Planning Team for Success</title>
      <description>Cristina Carvallo, senior director analyst with Gartner, offers advice on how organizations can build a collaborative planning effort that unites all elements of the function.</description>
      <content:encoded>
        <![CDATA[<p>Cristina Carvallo, senior director analyst with Gartner, offers advice on how organizations can build a collaborative planning effort that unites all elements of the function.</p>]]>
      </content:encoded>
      <guid>http://www.supplychainbrain.com/articles/43088</guid>
      <pubDate>Wed, 07 Jan 2026 00:00:00 -0500</pubDate>
      <link>https://www.supplychainbrain.com/articles/43088-watch-setting-up-the-supply-chain-planning-team-for-success</link>
      <media:content url="https://www.supplychainbrain.com/ext/resources/0-images/02---CRISTINA-CARVALLO.webp?t=1767762969" type="image/png" medium="image" fileSize="4120796">
        <media:title type="plain">02---CRISTINA-CARVALLO.png</media:title>
      </media:content>
    </item>
    <item>
      <title>AI as Co-Pilot for Supply Chain Planners</title>
      <description>AI capability will move from niche expertise to baseline literacy, on par with digital and data fluency.</description>
      <content:encoded>
        <![CDATA[<p><span style="font-weight:400;font-style:normal;">AI capability will move from niche expertise to baseline literacy, on par with digital and data fluency.&nbsp;</span>
</p>]]>
      </content:encoded>
      <guid>http://www.supplychainbrain.com/blogs/1/post/43082</guid>
      <pubDate>Wed, 07 Jan 2026 00:00:00 -0500</pubDate>
      <link>https://www.supplychainbrain.com/blogs/1-think-tank/post/43082-ai-as-co-pilot-for-supply-chain-planners</link>
      <media:content url="https://www.supplychainbrain.com/ext/resources/2025/09/16/artificial-intelligence-supply-chain-data-iStock-1477430842.webp?t=1758081767" type="image/jpeg" medium="image" fileSize="637511">
        <media:title type="plain">artificial-intelligence-supply-chain-data-iStock-1477430842.jpg</media:title>
        <media:description type="plain">Photo: iStock / Suphanat Khumsap</media:description>
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