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      <title>UPS to Invest $48M in Boosting Cold Chain Network</title>
      <description>UPS said that the $48 million investment will be used to improve delivery speeds, helping them stay ahead of rising demand for temperature-sensitive medications.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">UPS said that the $48 million investment will be used to improve delivery speeds, helping them stay ahead of rising demand for temperature-sensitive medications.</span></p>]]>
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      <guid>http://www.supplychainbrain.com/articles/44312</guid>
      <pubDate>Wed, 24 Jun 2026 00:00:00 -0400</pubDate>
      <link>https://www.supplychainbrain.com/articles/44312-ups-to-invest-48m-in-boosting-cold-chain-network</link>
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        <media:description type="plain">Photo: iStock/Hispanolistic
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    </item>
    <item>
      <title>When AI Gets It Wrong — And Is Sure That It’s Right</title>
      <description>The problem with so much generative artificial intelligence today goes beyond just giving wrong answers. It’s when the errant AI model is certain that it’s right.</description>
      <content:encoded>
        <![CDATA[<p>The problem with so much generative artificial intelligence today goes beyond just giving wrong answers. It’s when the errant AI model is certain that it’s right.</p>]]>
      </content:encoded>
      <guid>http://www.supplychainbrain.com/articles/44290</guid>
      <pubDate>Mon, 22 Jun 2026 00:00:00 -0400</pubDate>
      <link>https://www.supplychainbrain.com/articles/44290-when-ai-gets-it-wrong-and-is-sure-that-its-right</link>
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        <media:description type="plain">Image: iStock/Moor Studio
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    </item>
    <item>
      <title>Gartner: Top 25 Supply Chain Organizations Are Embracing AI </title>
      <description>French energy technology multinational Schneider Electric retains top position for fourth consecutive year; Walmart climbs to third.</description>
      <content:encoded>
        <![CDATA[<p>French energy technology multinational Schneider Electric retains top position for fourth consecutive year; Walmart climbs to third. </p>]]>
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      <guid>http://www.supplychainbrain.com/articles/44288</guid>
      <pubDate>Thu, 18 Jun 2026 10:17:14 -0400</pubDate>
      <link>https://www.supplychainbrain.com/articles/44288-gartner-top-25-supply-chain-organizations-are-embracing-ai</link>
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        <media:description type="plain">Image: iStock/Just_Super
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    <item>
      <title>China Directs Sam's Club to Fix Food Safety Problems</title>
      <description>The retailer has dealt with numerous food safety issues in China, with customers having reported finding live rats and maggots in Sam's Club products.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">The retailer has dealt with numerous food safety issues in China, with customers having reported finding live rats and maggots in Sam's Club products.</span></p>]]>
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      <guid>http://www.supplychainbrain.com/articles/44266</guid>
      <pubDate>Tue, 16 Jun 2026 00:00:00 -0400</pubDate>
      <link>https://www.supplychainbrain.com/articles/44266-china-directs-sams-club-to-fix-food-safety-problems</link>
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        <media:description type="plain">Photo: iStock / JHVEPhoto</media:description>
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    <item>
      <title>How Distributors Can Make the Most of Consolidated Data</title>
      <description>The distributors who navigate the next five years will be the ones whose teams trust what the numbers are telling them, then quickly act on that information.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">The distributors who navigate the next five years will be the ones whose teams trust what the numbers are telling them, then quickly act on that information.&nbsp;</span></p>]]>
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      <guid>http://www.supplychainbrain.com/blogs/1/post/44086</guid>
      <pubDate>Tue, 16 Jun 2026 00:00:00 -0400</pubDate>
      <link>https://www.supplychainbrain.com/blogs/1-think-tank/post/44086-how-distributors-can-make-the-most-of-consolidated-data</link>
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        <media:title type="plain">DATA ORCHESTRATION iStock-tadamichi-2238014395.jpg</media:title>
        <media:description type="plain">Image: iStock/tadamichi
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    </item>
    <item>
      <title>Top 10 Procurement Trends in 2026</title>
      <description>Procurement’s influence within the enterprise has expanded significantly over the past few years. The more important question now is how that influence translates into measurable outcomes.</description>
      <content:encoded>
        <![CDATA[<p>Procurement’s influence within the enterprise has expanded significantly over the past few years. The more important question now is how that influence translates into measurable outcomes.</p>]]>
      </content:encoded>
      <guid>http://www.supplychainbrain.com/articles/44248</guid>
      <pubDate>Mon, 15 Jun 2026 00:00:00 -0400</pubDate>
      <link>https://www.supplychainbrain.com/articles/44248-top-10-procurement-trends-in-2026</link>
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    <item>
      <title>From Directory to Decision Engine: The Great Reset for Industrial Search </title>
      <description>Today’s sourcing conditions make the traditional directory structure irrelevant.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">Today’s sourcing conditions make the traditional directory structure irrelevant.</span></p>]]>
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      <guid>http://www.supplychainbrain.com/blogs/1/post/44059</guid>
      <pubDate>Fri, 12 Jun 2026 00:00:00 -0400</pubDate>
      <link>https://www.supplychainbrain.com/blogs/1-think-tank/post/44059-from-directory-to-decision-engine-the-great-reset-for-industrial-search</link>
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        <media:description type="plain">Image: iStock/Dilok Klaisataporn
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    </item>
    <item>
      <title>Inventory Drift: A Hidden Underminer of Retail Supply Chain Performance</title>
      <description>As supply chains become more data-driven, the critical question is whether visibility reflects reality.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">As supply chains become more data-driven, the critical question is whether visibility reflects reality.&nbsp;</span></p>]]>
      </content:encoded>
      <guid>http://www.supplychainbrain.com/blogs/1/post/44058</guid>
      <pubDate>Fri, 12 Jun 2026 00:00:00 -0400</pubDate>
      <link>https://www.supplychainbrain.com/blogs/1-think-tank/post/44058-inventory-drift-a-hidden-underminer-of-retail-supply-chain-performance</link>
      <media:content url="https://www.supplychainbrain.com/ext/resources/2025/07/08/WAREHOUSE-INVENTORY-WORKERS-iStock-af_istocker-2207794178.webp?t=1756180878" type="image/jpeg" medium="image" fileSize="170632">
        <media:title type="plain">WAREHOUSE INVENTORY WORKERS iStock-af_istocker-2207794178.jpg</media:title>
        <media:description type="plain">Photo: iStock/af_istocker
</media:description>
      </media:content>
    </item>
    <item>
      <title>U.S. Manufacturing Hit Four-Year High in May</title>
      <description>In May, U.S. manufacturing activity remained in “expansion territory,” said Susan Spence, MBA, Chair of the Institute for Supply Management (ISM) Manufacturing Business Survey Committee.</description>
      <content:encoded>
        <![CDATA[<p>In May, U.S. manufacturing activity remained in “expansion territory,” said Susan Spence, MBA, Chair of the Institute for Supply Management (ISM) Manufacturing Business Survey Committee.&nbsp;</p>]]>
      </content:encoded>
      <guid>http://www.supplychainbrain.com/articles/44251</guid>
      <pubDate>Thu, 11 Jun 2026 13:44:54 -0400</pubDate>
      <link>https://www.supplychainbrain.com/articles/44251-us-manufacturing-hit-four-year-high-in-may</link>
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        <media:description type="plain">Photo: iStock / joecicak</media:description>
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    </item>
    <item>
      <title>Building a Carrier Scorecard That Actually Changes Behavior</title>
      <description>Build the scorecard for the carriers you want; hold everyone to it consistently, and the routing guide largely sorts itself out.</description>
      <content:encoded>
        <![CDATA[<p>Build the scorecard for the carriers you want; hold everyone to it consistently, and the routing guide largely sorts itself out.</p>]]>
      </content:encoded>
      <guid>http://www.supplychainbrain.com/blogs/1/post/44057</guid>
      <pubDate>Thu, 11 Jun 2026 00:00:00 -0400</pubDate>
      <link>https://www.supplychainbrain.com/blogs/1-think-tank/post/44057-building-a-carrier-scorecard-that-actually-changes-behavior</link>
      <media:content url="https://www.supplychainbrain.com/ext/resources/2025/10/06/HEAVY-DUTY-TRUCKS-BLOOMBERG.webp?t=1759809677" type="image/jpeg" medium="image" fileSize="120256">
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        <media:description type="plain">Tractor trailers outside of the Port of Philadelphia. Photographer: Hannah Beier/Bloomberg</media:description>
      </media:content>
    </item>
    <item>
      <title>AI in Supply Chain Can’t Succeed Without Foundational Systems</title>
      <description>The majority of AI projects fail from a lack of foundational integrity. Clean data and integrated systems are the non-negotiable price of entry for a successful journey.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">The majority of AI projects fail from a lack of foundational integrity. Clean data and integrated systems are the non-negotiable price of entry for a successful journey.</span></p>]]>
      </content:encoded>
      <guid>http://www.supplychainbrain.com/blogs/1/post/44055</guid>
      <pubDate>Thu, 11 Jun 2026 00:00:00 -0400</pubDate>
      <link>https://www.supplychainbrain.com/blogs/1-think-tank/post/44055-why-ai-in-supply-chain-cant-succeed-without-foundational-systems</link>
      <media:content url="https://www.supplychainbrain.com/ext/resources/2026/06/10/AI-ARTIFICIAL-INTELLIGENCE-OTHER-SOFTWARE-SYSTEMS-FOUNDATION-iStock-tadamichi-2254127970.webp?t=1781150548" type="image/jpeg" medium="image" fileSize="136698">
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        <media:description type="plain">Image: iStock/tadamichi
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    <item>
      <title>U.S. Exports Rose in April, Swelled by Energy Demand</title>
      <description>Commerce Department data showed exports rose in April, shrinking the monthly trade deficit.</description>
      <content:encoded>
        <![CDATA[<p>Commerce Department data showed exports rose in April, shrinking the monthly trade deficit.</p>]]>
      </content:encoded>
      <guid>http://www.supplychainbrain.com/articles/44237</guid>
      <pubDate>Tue, 09 Jun 2026 11:32:21 -0400</pubDate>
      <link>https://www.supplychainbrain.com/articles/44237-us-exports-rose-in-april-swelled-by-energy-demand</link>
      <media:content url="https://www.supplychainbrain.com/ext/resources/2026/03/12/oil-prices-market-iStock-2200761999.webp?t=1773340436" type="image/jpeg" medium="image" fileSize="309234">
        <media:title type="plain">oil-prices-market-iStock-2200761999.jpg</media:title>
        <media:description type="plain">Photo: iStock / peshkov</media:description>
      </media:content>
    </item>
    <item>
      <title>How to Know If Your Facility Is Ready to Automate</title>
      <description>Companies start asking the question: Should we automate? But the question they should be asking first is: Can we?</description>
      <content:encoded>
        <![CDATA[<p>Companies start asking the question: Should we automate? But the question they should be asking first is: Can we?</p>]]>
      </content:encoded>
      <guid>http://www.supplychainbrain.com/blogs/1/post/44051</guid>
      <pubDate>Tue, 09 Jun 2026 00:00:00 -0400</pubDate>
      <link>https://www.supplychainbrain.com/blogs/1-think-tank/post/44051-how-to-know-if-your-facility-is-ready-to-automate</link>
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        <media:title type="plain">WAREHOUSE AUTOMATION CONCEPT iStock-janiecbros-2219496624.jpg</media:title>
        <media:description type="plain">Photo: iStock/janiecbros
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      </media:content>
    </item>
    <item>
      <title>Procurement Teams Are Set Up to Fail — But There’s a Solution</title>
      <description>Equipped with the right tools, procurement becomes a true force multiplier, one that drives savings, improves margins and compounds over time.</description>
      <content:encoded>
        <![CDATA[<p>Equipped with the right tools, procurement becomes a true force multiplier, one that drives savings, improves margins and compounds over time.&nbsp;</p>]]>
      </content:encoded>
      <guid>http://www.supplychainbrain.com/blogs/1/post/44049</guid>
      <pubDate>Mon, 08 Jun 2026 00:00:00 -0400</pubDate>
      <link>https://www.supplychainbrain.com/blogs/1-think-tank/post/44049-procurement-teams-are-set-up-to-fail-but-theres-a-solution</link>
      <media:content url="https://www.supplychainbrain.com/ext/resources/2026/01/20/GLOBAL-BUSINESS-TRADE-PROCUREMENT-iStock-Noko-LTD-2220160472.webp?t=1768921758" type="image/jpeg" medium="image" fileSize="97652">
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        <media:description type="plain">Photo: iStock/Noko LTD
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      </media:content>
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    <item>
      <title>Watch: How AI Platforms Enable Supply Chain Resilience and Orchestration</title>
      <description>Natalia Andreyeva, vice president of market strategy for North America with 4flow, talks about the gaps that occur between supply chain ambition and execution.</description>
      <content:encoded>
        <![CDATA[<p>Natalia Andreyeva, vice president of market strategy for North America with 4flow, talks about the gaps that occur between supply chain ambition and execution.</p>]]>
      </content:encoded>
      <guid>http://www.supplychainbrain.com/articles/44165</guid>
      <pubDate>Fri, 05 Jun 2026 00:00:00 -0400</pubDate>
      <link>https://www.supplychainbrain.com/articles/44165-watch-how-ai-platforms-enable-supply-chain-resilience-and-orchestration</link>
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    <item>
      <title>The Gap Between Tracking and Execution</title>
      <description>The next phase of supply chain management will be defined by how effectively companies can ensure that product identity remains accurate, aligned and executable across their network.</description>
      <content:encoded>
        <![CDATA[<p>The next phase of supply chain management will be defined by how effectively companies can ensure that product identity remains accurate, aligned and executable across their network.
</p>]]>
      </content:encoded>
      <guid>http://www.supplychainbrain.com/blogs/1/post/44210</guid>
      <pubDate>Thu, 04 Jun 2026 00:00:00 -0400</pubDate>
      <link>https://www.supplychainbrain.com/blogs/1-think-tank/post/44210-the-gap-between-tracking-and-execution</link>
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        <media:description type="plain">Already made in America. Photo: iStock/robtek
</media:description>
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    <item>
      <title>Importers Into Mexico Can No Longer Delay Complying With New Customs Declaration Law</title>
      <description>July 31 is the date on which Mexico begins enforcement of a comprehensive mandatory reporting law for all imports.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">July 31 is the date on which Mexico begins enforcement of a comprehensive mandatory reporting law for all imports.</span></p>]]>
      </content:encoded>
      <guid>http://www.supplychainbrain.com/articles/44156</guid>
      <pubDate>Mon, 01 Jun 2026 00:00:00 -0400</pubDate>
      <link>https://www.supplychainbrain.com/articles/44156-importers-into-mexico-can-no-longer-delay-complying-with-new-customs-declaration-law</link>
      <media:content url="https://www.supplychainbrain.com/ext/resources/2026/04/23/USMCA-TRADE-US-BORDER-TRUCK-MEXICO-iStock-JannHuizenga-1198556926.webp?t=1776951623" type="image/jpeg" medium="image" fileSize="141172">
        <media:title type="plain">USMCA TRADE US BORDER TRUCK MEXICO iStock-JannHuizenga-1198556926.jpg</media:title>
        <media:description type="plain">Photo: iStock/JannHuizenga
</media:description>
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    </item>
    <item>
      <title>How Supply Chains Can Survive the Next Unexpected Demand Surge</title>
      <description>With active caching, inventory updates complete more quickly and efficiently, so that they can accurately reflect availability across locations in real time.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">With active caching, inventory updates complete more quickly and efficiently, so that they can accurately reflect availability across locations in real time.</span></p>]]>
      </content:encoded>
      <guid>http://www.supplychainbrain.com/blogs/1/post/44016</guid>
      <pubDate>Fri, 29 May 2026 00:00:00 -0400</pubDate>
      <link>https://www.supplychainbrain.com/blogs/1-think-tank/post/44016-how-supply-chains-can-survive-the-next-unexpected-demand-surge</link>
      <media:content url="https://www.supplychainbrain.com/ext/resources/2026/02/02/supply-chain-data-iStock-2190857943.webp?t=1770095105" type="image/jpeg" medium="image" fileSize="587983">
        <media:title type="plain">supply-chain-data-iStock-2190857943.jpg</media:title>
        <media:description type="plain">Photo: iStock / Drazen_ </media:description>
      </media:content>
    </item>
    <item>
      <title>Why AI-Driven Commerce Demands a New Standard for Product Data Integrity</title>
      <description>None of this requires starting from scratch. The data most brands need to compete in an AI-driven world already exists.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">None of this requires starting from scratch. The data most brands need to compete in an AI-driven world already exists.</span></p>]]>
      </content:encoded>
      <guid>http://www.supplychainbrain.com/blogs/1/post/44004</guid>
      <pubDate>Tue, 26 May 2026 00:00:00 -0400</pubDate>
      <link>https://www.supplychainbrain.com/blogs/1-think-tank/post/44004-why-ai-driven-commerce-demands-a-new-standard-for-product-data-integrity</link>
      <media:content url="https://www.supplychainbrain.com/ext/resources/2024/05/22/e-commerce-iStock-1471521270.webp?t=1716437024" type="image/jpeg" medium="image" fileSize="153256">
        <media:title type="plain">e-commerce-iStock-1471521270.jpg</media:title>
        <media:description type="plain">Photo: nndanko, iStock</media:description>
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    <item>
      <title>Why the Future of Freight Is Open Source</title>
      <description>In open source, quality improves as more people contribute, and costs go down because no one extracts rent.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">In open source, quality improves as more people contribute, and costs go down because no one extracts rent.</span></p>]]>
      </content:encoded>
      <guid>http://www.supplychainbrain.com/blogs/1/post/44003</guid>
      <pubDate>Tue, 26 May 2026 00:00:00 -0400</pubDate>
      <link>https://www.supplychainbrain.com/blogs/1-think-tank/post/44003-why-the-future-of-freight-is-open-source</link>
      <media:content url="https://www.supplychainbrain.com/ext/resources/2024/09/25/supply-chain-visualization-iStock-1499958809.webp?t=1727323892" type="image/jpeg" medium="image" fileSize="269500">
        <media:title type="plain">supply-chain-visualization-iStock-1499958809.jpg</media:title>
        <media:description type="plain">Photo: iStock / thitivong</media:description>
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      <title>How Supply Chains Can Responsibly Implement Agentic AI at Scale</title>
      <description>Closing the accountability gap requires a system that can keep pace with the technology it’s meant to oversee.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">Closing the accountability gap requires a system that can keep pace with the technology it’s meant to oversee.</span></p>]]>
      </content:encoded>
      <guid>http://www.supplychainbrain.com/blogs/1/post/43999</guid>
      <pubDate>Thu, 21 May 2026 00:00:00 -0400</pubDate>
      <link>https://www.supplychainbrain.com/blogs/1-think-tank/post/43999-how-supply-chains-can-responsibly-implement-agentic-ai-at-scale</link>
      <media:content url="https://www.supplychainbrain.com/ext/resources/2026/01/23/AGENTIC-AI-ARTIFICIAL-INTELLIGENCE-iStock-MF3d-2226208668.webp?t=1770008546" type="image/jpeg" medium="image" fileSize="122295">
        <media:title type="plain">AGENTIC AI ARTIFICIAL INTELLIGENCE iStock-MF3d-2226208668.jpg</media:title>
        <media:description type="plain">Image: iStock/MF3d
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      </media:content>
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    <item>
      <title>How Bad Packaging is Driving Consumers Away From Brands</title>
      <description>Roughly 70% of consumers say that frustrating packaging makes them think less of a brand, while 35% say that fixing bad packaging would make them buy from a brand more often.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">Roughly 70% of consumers say that frustrating packaging makes them think less of a brand, while 35% say that fixing bad packaging would make them buy from a brand more often.</span></p>]]>
      </content:encoded>
      <guid>http://www.supplychainbrain.com/articles/44080</guid>
      <pubDate>Wed, 13 May 2026 00:00:00 -0400</pubDate>
      <link>https://www.supplychainbrain.com/articles/44080-how-bad-packaging-is-driving-consumers-away-from-brands</link>
      <media:content url="https://www.supplychainbrain.com/ext/resources/2026/05/12/blister-packaging-iStock-2227819672.webp?t=1778645327" type="image/jpeg" medium="image" fileSize="268921">
        <media:title type="plain">blister-packaging-iStock-2227819672.jpg</media:title>
      </media:content>
    </item>
    <item>
      <title>Protein Powder Prices Surge as Supply Tightens</title>
      <description>The price of standard whey powder increased from just under €1,100 ($1,173) per tonne in January, to roughly €1,700 per tonne in April.</description>
      <content:encoded>
        <![CDATA[<p>The price of standard whey powder increased from just under €1,100 ($1,173) per tonne in January, to roughly €1,700 per tonne in April.</p>]]>
      </content:encoded>
      <guid>http://www.supplychainbrain.com/articles/44078</guid>
      <pubDate>Tue, 12 May 2026 10:37:25 -0400</pubDate>
      <link>https://www.supplychainbrain.com/articles/44078-protein-powder-prices-surge-as-supply-tightens</link>
      <media:content url="https://www.supplychainbrain.com/ext/resources/2026/05/12/protein-powder-iStock-2149218762.webp?t=1778607555" type="image/jpeg" medium="image" fileSize="253183">
        <media:title type="plain">protein-powder-iStock-2149218762.jpg</media:title>
        <media:description type="plain">Photo: iStock / Gingagi</media:description>
      </media:content>
    </item>
    <item>
      <title>A New Report Reveals Why So Many AI Projects Are Failing to Launch in Supply Chains</title>
      <description>The sticking point that bedevils just about every new tech implementation is a lack of proper business processes to support the change.</description>
      <content:encoded>
        <![CDATA[<p>The sticking point that bedevils just about every new tech implementation is a lack of proper business processes to support the change.
</p><br>]]>
      </content:encoded>
      <guid>http://www.supplychainbrain.com/articles/44048</guid>
      <pubDate>Mon, 11 May 2026 00:00:00 -0400</pubDate>
      <link>https://www.supplychainbrain.com/articles/44048-a-new-report-reveals-why-so-many-ai-projects-are-failing-to-launch-in-supply-chains</link>
      <media:content url="https://www.supplychainbrain.com/ext/resources/2026/05/08/ARTIFICIAL-INTELLIGENCE-AI-FAIL-iStock-Devrimb-2165555044.webp?t=1778472159" type="image/jpeg" medium="image" fileSize="109983">
        <media:title type="plain">ARTIFICIAL INTELLIGENCE AI FAIL iStock-Devrimb-2165555044.jpg</media:title>
        <media:description type="plain">Image: iStock/Devrimb
</media:description>
      </media:content>
    </item>
    <item>
      <title>AI Will Reshape Supply Chains’ Ecosystems</title>
      <description>The supply chains that lead in the years ahead will be those that treat ecosystem capability as a strategic advantage, combining AI-enabled coordination with human leadership, trust and governance.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">The supply chains that lead in the years ahead will be those that treat ecosystem capability as a strategic advantage, combining AI-enabled coordination with human leadership, trust and governance.</span></p>]]>
      </content:encoded>
      <guid>http://www.supplychainbrain.com/blogs/1/post/44014</guid>
      <pubDate>Tue, 05 May 2026 00:00:00 -0400</pubDate>
      <link>https://www.supplychainbrain.com/blogs/1-think-tank/post/44014-live-from-gartner-supply-chain-symposium-xpo</link>
      <media:content url="https://www.supplychainbrain.com/ext/resources/2026/05/04/Simon-Bailey-for-SCB.webp?t=1777953846" type="image/jpeg" medium="image" fileSize="201697">
        <media:title type="plain">Simon Bailey for SCB.JPG</media:title>
        <media:description type="plain">Photo: Gartner Symposium/Xpo</media:description>
      </media:content>
    </item>
    <item>
      <title>How to Decarbonize Your Supply Chain in 2026</title>
      <description>While a fully zero-emission supply chain remains a long-term ambition, incremental and measurable progress made over time can deliver both environmental and business benefits.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">While a fully zero-emission supply chain remains a long-term ambition, incremental and measurable progress made over time can deliver both environmental and business benefits.</span></p>]]>
      </content:encoded>
      <guid>http://www.supplychainbrain.com/articles/44001</guid>
      <pubDate>Mon, 04 May 2026 00:00:00 -0400</pubDate>
      <link>https://www.supplychainbrain.com/articles/44001-how-to-decarbonize-your-supply-chain-in-2026</link>
      <media:content url="https://www.supplychainbrain.com/ext/resources/2023/12/08/CARBON-CAPTURE-RECLAMATION-PROJECTS-iStock--Dilok-Klaisataporn--1448255600.webp?t=1702271131" type="image/jpeg" medium="image" fileSize="417814">
        <media:title type="plain">CARBON CAPTURE RECLAMATION PROJECTS iStock- Dilok Klaisataporn -1448255600.jpg</media:title>
        <media:description type="plain">Photo: iStock.com/Dilok Klaisataporn</media:description>
      </media:content>
    </item>
    <item>
      <title>How Legacy Manufacturers Are Turning Industry 4.0 Into Operational Reality</title>
      <description>By using automation to help make jobs safer and AI to catch issues before they lead to downtime, legacy manufacturers are finding real, measurable value.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">By using automation to help make jobs safer and AI to catch issues before they lead to downtime, legacy manufacturers are finding real, measurable value.</span></p>]]>
      </content:encoded>
      <guid>http://www.supplychainbrain.com/blogs/1/post/43998</guid>
      <pubDate>Mon, 04 May 2026 00:00:00 -0400</pubDate>
      <link>https://www.supplychainbrain.com/blogs/1-think-tank/post/43998-how-legacy-manufacturers-are-turning-industry-40-into-operational-reality</link>
      <media:content url="https://www.supplychainbrain.com/ext/resources/2026/03/19/MANUFACTURING-TECHNOLOGY-ARTIFICIAL-INTELLIGENCE-AI-CYBER-RISK-HACK-iStock-B4LLS-2193635891.webp?t=1773979596" type="image/jpeg" medium="image" fileSize="186748">
        <media:title type="plain">MANUFACTURING TECHNOLOGY ARTIFICIAL INTELLIGENCE AI CYBER RISK HACK iStock-B4LLS-2193635891.jpg</media:title>
        <media:description type="plain">Image: iStock/B4LLS
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      </media:content>
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    <item>
      <title>Five Elements for Unpacking Outsourcing Governance</title>
      <description>Great governance means shifting the mindset from simply managing the supplier to governing an extended part of your enterprise.</description>
      <content:encoded>
        <![CDATA[<p>Great governance means shifting the mindset from simply managing the supplier to governing an extended part of your enterprise. </p>]]>
      </content:encoded>
      <guid>http://www.supplychainbrain.com/articles/43992</guid>
      <pubDate>Mon, 04 May 2026 00:00:00 -0400</pubDate>
      <link>https://www.supplychainbrain.com/articles/43992-five-elements-for-unpacking-outsourcing-governance</link>
      <media:content url="https://www.supplychainbrain.com/ext/resources/2023/04/12/PROCUREMENT-SOURCING-BUSINESS-WOMEN-iStock-gorodenkoff-1357661160.webp?t=1703185907" type="image/jpeg" medium="image" fileSize="126613">
        <media:title type="plain">PROCUREMENT SOURCING BUSINESS WOMEN iStock-gorodenkoff-1357661160.jpg</media:title>
        <media:description type="plain">Photo: iStock.com/gorodenkoff
</media:description>
      </media:content>
    </item>
    <item>
      <title>Steer Global, Drive Local: Practical Governance in a Post-Global Era</title>
      <description>As supply chain decisions move beyond the realm of operations to become matters of core strategy, governance becomes essential for competitiveness and profit sustainability.</description>
      <content:encoded>
        <![CDATA[<p>As supply chain decisions move beyond the realm of operations to become matters of core strategy, governance becomes essential for competitiveness and profit sustainability.&nbsp;</p>]]>
      </content:encoded>
      <guid>http://www.supplychainbrain.com/articles/43991</guid>
      <pubDate>Mon, 04 May 2026 00:00:00 -0400</pubDate>
      <link>https://www.supplychainbrain.com/articles/43991-steer-global-drive-local-practical-governance-in-a-post-global-era</link>
      <media:content url="https://www.supplychainbrain.com/ext/resources/2024/11/19/HANDSHAKE-COLLABORATION-SUPPLIERS-iStock-skynesher-1340856012.webp?t=1732079765" type="image/jpeg" medium="image" fileSize="109944">
        <media:title type="plain">HANDSHAKE COLLABORATION SUPPLIERS iStock-skynesher-1340856012.jpg</media:title>
        <media:description type="plain">Photo: iStock/skynesher
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      </media:content>
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    <item>
      <title>Proactive ESG Planning: Turning Supply Chain Risks Into Boardroom Insights</title>
      <description>Supply chains are now strategic financial levers, shaping corporate performance and resilience in 2026 and beyond.</description>
      <content:encoded>
        <![CDATA[<p>Supply chains are now strategic financial levers, shaping corporate performance and resilience in 2026 and beyond.</p>]]>
      </content:encoded>
      <guid>http://www.supplychainbrain.com/articles/43990</guid>
      <pubDate>Mon, 04 May 2026 00:00:00 -0400</pubDate>
      <link>https://www.supplychainbrain.com/articles/43990-proactive-esg-planning-turning-supply-chain-risks-into-boardroom-insights</link>
      <media:content url="https://www.supplychainbrain.com/ext/resources/2026/01/20/GLOBAL-BUSINESS-TRADE-PROCUREMENT-iStock-Noko-LTD-2220160472.webp?t=1768921758" type="image/jpeg" medium="image" fileSize="97652">
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        <media:description type="plain">Photo: iStock/Noko LTD
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