The latest supply-chain news, analysis, trends and tools for executives in the consumer packaged goods industry. Learn how consumer packaged goods companies and their suppliers around the world are managing the flow of products across all channels of the enterprise. Experts sound off on forecasting and demand planning, supply-chain visibility, logistics outsourcing, inventory optimization, transportation management, warehouse management, supply-chain security, corporate social responsibility and more. https://www.supplychainbrain.com/rss en-us In this episode of Let's Wine About Supply Chain, host Bart A. De Muynck uncorks the realities of modern global commerce alongside Doug Cantriel, Head of Transportation North America at Ford Motor Company. In this episode of Let's Wine About Supply Chain, host Bart A. De Muynck uncorks the realities of modern global commerce alongside Doug Cantriel, Head of Transportation North America at Ford Motor Company.

]]> http://www.supplychainbrain.com/articles/45141 Mon, 02 Nov 2026 15:12:55 -0500 https://www.supplychainbrain.com/articles/45141-global-trade-tariffs-and-cross-border-agility Upcoming LWASC S1EP3 - 12.17.26.png In the years ahead, every supply chain leader will be faced with the question: Will you innovate? Or will you be innovated? In the years ahead, every supply chain leader will be faced with the question: Will you innovate? Or will you be innovated? 

]]> http://www.supplychainbrain.com/articles/45084 Mon, 02 Nov 2026 00:00:00 -0500 https://www.supplychainbrain.com/articles/45084-supply-chain-innovation-2026-a-mandate-for-creativity-and-change SCB_Q4_2026-3x2 EDITORS LETTER.png How do you forecast demand for hundreds of luxury beauty brands across 150 countries when consumer behavior changes month to month? That's the problem L'Oréal's Luxury Division faces every planning cycle. How do you forecast demand for hundreds of luxury beauty brands across 150 countries when consumer behavior changes month to month? That's the problem L'Oréal's Luxury Division faces every planning cycle. 

]]> http://www.supplychainbrain.com/articles/45106 Sun, 01 Nov 2026 01:00:00 -0500 https://www.supplychainbrain.com/articles/45106-how-loreal-strengthens-global-demand-forecasting-in-a-volatile-beauty-market ads-loreal.jpg Retail compliance has become a growing challenge for CPG brands selling through major retailers. From OTIF requirements and routing guides to EDI, ASNs, labeling, pallet standards, and appointment scheduling, every retailer brings its own set of requirements, and every compliance failure can impact margins and operations. Retail compliance has become a growing challenge for CPG brands selling through major retailers. From OTIF requirements and routing guides to EDI, ASNs, labeling, pallet standards, and appointment scheduling, every retailer brings its own set of requirements, and every compliance failure can impact margins and operations.

]]> http://www.supplychainbrain.com/articles/45094 Sun, 01 Nov 2026 01:00:00 -0500 https://www.supplychainbrain.com/articles/45094-retail-compliance-guide-for-cpg-brands RCG Thumbnail.jpg Artificial intelligence is rapidly reshaping warehouse operations, offering new opportunities to improve efficiency, optimize decision-making, and increase performance. Yet while many organizations are investing in AI, adoption alone does not guarantee confidence or long-term success. Artificial intelligence is rapidly reshaping warehouse operations, offering new opportunities to improve efficiency, optimize decision-making, and increase performance. Yet while many organizations are investing in AI, adoption alone does not guarantee confidence or long-term success.

]]> http://www.supplychainbrain.com/articles/45093 Sun, 01 Nov 2026 01:00:00 -0500 https://www.supplychainbrain.com/articles/45093-intelligent-automation-in-warehousing-an-ai-roadmap SCB_AI Whitepaper_Thumbnail.jpg In this eBook, you'll discover why supply chain leaders are rethinking how decisions are made across planning, logistics and operations. Learn how optimization can help teams evaluate trade-offs more effectively, respond earlier to changing conditions and improve performance without replacing existing systems and enabling better coordination between planning and execution when disruption occurs. In this eBook, you'll discover why supply chain leaders are rethinking how decisions are made across planning, logistics and operations. Learn how optimization can help teams evaluate trade-offs more effectively, respond earlier to changing conditions and improve performance without replacing existing systems and enabling better coordination between planning and execution when disruption occurs.

]]> http://www.supplychainbrain.com/articles/45010 Sun, 01 Nov 2026 01:00:00 -0500 https://www.supplychainbrain.com/articles/45010-the-supply-chain-decision-gap-improving-decision-making-through-continuous-optimization mock up.png In packaged goods supply chains, some of the biggest threats to margin hide in everyday exceptions—repacking, relabeling, retailer-specific requirements, special handling, short-notice changes, and customer requests that require operational workarounds. In packaged goods supply chains, some of the biggest threats to margin hide in everyday exceptions—repacking, relabeling, retailer-specific requirements, special handling, short-notice changes, and customer requests that require operational workarounds.

]]> http://www.supplychainbrain.com/articles/44705 Thu, 29 Oct 2026 16:01:05 -0400 https://www.supplychainbrain.com/articles/44705-the-hidden-cost-to-serve-in-packaged-goods On Demand Webinar G3 Logistics - SupplyChainBrain Webinar - Thu - Oct 29 2026 - 2p ET .png Delivery cost rose 12% for the median US operator in 2026, and 88% of operators say it is growing as fast as revenue or faster. With UPS and FedEx peak surcharges already live, cost-to-serve is under pressure just as customers redefine what good delivery means. Delivery cost rose 12% for the median US operator in 2026, and 88% of operators say it is growing as fast as revenue or faster. With UPS and FedEx peak surcharges already live, cost-to-serve is under pressure just as customers redefine what good delivery means.

]]> http://www.supplychainbrain.com/articles/45052 Tue, 20 Oct 2026 16:17:19 -0400 https://www.supplychainbrain.com/articles/45052-stop-delivery-costs-from-eating-your-growth-the-2027-delivery-cost-reset Upcoming Webinar FarEye Wed Nov 18 2026 11a ET.png As Chagrinovations, a consumer goods invention company, was on the verge of expanding from D2C sales into nationwide retail and marketplace channels, its existing 3PL provider ended the relationship, citing the company’s small size. The transition created an immediate need for a logistics partner capable not only of supporting existing fulfillment operations, but also of scaling alongside an increasingly complex and diverse business. As Chagrinovations, a consumer goods invention company, was on the verge of expanding from D2C sales into nationwide retail and marketplace channels, its existing 3PL provider ended the relationship, citing the company’s small size. The transition created an immediate need for a logistics partner capable not only of supporting existing fulfillment operations, but also of scaling alongside an increasingly complex and diverse business.

]]> http://www.supplychainbrain.com/articles/45022 Thu, 15 Oct 2026 00:00:00 -0400 https://www.supplychainbrain.com/articles/45022-their-3pl-dropped-them-in-2022-they-have-grown-15x-since SCB-Q426-FBS-MMCS_THUMB.jpg Transportation costs are climbing, putting pressure on companies to find savings wherever they can. But the most obvious place to look is the transportation budget itself, where an organization can negotiate carrier rates, rebid contracts or shift freight to a cheaper service. Transportation costs are climbing, putting pressure on companies to find savings wherever they can. But the most obvious place to look is the transportation budget itself, where an organization can negotiate carrier rates, rebid contracts or shift freight to a cheaper service.

]]> http://www.supplychainbrain.com/articles/45008 Thu, 15 Oct 2026 00:00:00 -0400 https://www.supplychainbrain.com/articles/45008-breaking-down-the-warehouse-vs-transportation-divide SCB_Q426_GXO_FSR_THUMB.jpg For today’s Chief Supply Chain Officer, the challenge is no longer simply creating a better plan. It is building an operating model that can continuously sense, reason, adapt, and act as conditions change For today’s Chief Supply Chain Officer, the challenge is no longer simply creating a better plan. It is building an operating model that can continuously sense, reason, adapt, and act as conditions change

]]> http://www.supplychainbrain.com/articles/44981 Thu, 15 Oct 2026 00:00:00 -0400 https://www.supplychainbrain.com/articles/44981-the-cscos-guide-to-free-range-ai-for-supply-chain Guide-Cover-595x841.png Using a practical, nine-step framework and real examples from demand and supply planning, including AI-generated scenarios that surface capacity risks before a Supply Review even begins, JT will show what's possible today, what's still emerging, and how to avoid the governance pitfalls that derail AI adoption. Using a practical, nine-step framework and real examples from demand and supply planning, including AI-generated scenarios that surface capacity risks before a Supply Review even begins, JT will show what's possible today, what's still emerging, and how to avoid the governance pitfalls that derail AI adoption.

]]> http://www.supplychainbrain.com/articles/44537 Wed, 14 Oct 2026 11:40:08 -0400 https://www.supplychainbrain.com/articles/44537-ai-in-ibp-from-data-to-decisions On Demand Webinar Oliver Wight Wed Oct 14 2026 2p ET.png In today's complex retail and CPG landscape, aligning inventory with volatile, omnichannel demand is a critical challenge. Traditional forecasting and planning methods often fall short, leading to out-of-stocks, excess inventory, and missed revenue opportunities. This white paper, "Demand Intelligence Impacts," explores how leading companies are overcoming these obstacles by leveraging AI-powered demand intelligence to drive significant organizational outcomes. In today's complex retail and CPG landscape, aligning inventory with volatile, omnichannel demand is a critical challenge. Traditional forecasting and planning methods often fall short, leading to out-of-stocks, excess inventory, and missed revenue opportunities. This white paper, "Demand Intelligence Impacts," explores how leading companies are overcoming these obstacles by leveraging AI-powered demand intelligence to drive significant organizational outcomes.

]]> http://www.supplychainbrain.com/articles/44941 Thu, 01 Oct 2026 00:00:00 -0400 https://www.supplychainbrain.com/articles/44941-demand-intelligence-impact zebra-demand-intelligence-corporate-whitepaper-en-us.jpg Volatile demand, shifting supply constraints, and rising service expectations are stretching traditional planning to the breaking point. In this webinar, we explore how AI augments supply chain planning from S&OP through demand and inventory optimization, as well as supply. Moving teams from reactive firefighting to proactive, scenario-driven decisions. Volatile demand, shifting supply constraints, and rising service expectations are stretching traditional planning to the breaking point. In this webinar, we explore how AI augments supply chain planning from S&OP through demand and inventory optimization, as well as supply. Moving teams from reactive firefighting to proactive, scenario-driven decisions.

]]> http://www.supplychainbrain.com/articles/44887 Mon, 21 Sep 2026 10:58:09 -0400 https://www.supplychainbrain.com/articles/44887-ai-in-supply-chain-planning-the-rise-of-agentic-ai SAP EP4 of 4 - SupplyChainBrain - Webinar - Thu Nov 19 2026 - 11a ET - Upcoming Webinar.png The best delivery plan rarely survives first contact with the real world. Traffic, delays and last-minute changes can quickly create a gap between what was planned and what drivers must manage on the road. The result is missed delivery windows, inefficient operations and the same disruptions repeating day after day. The best delivery plan rarely survives first contact with the real world. Traffic, delays and last-minute changes can quickly create a gap between what was planned and what drivers must manage on the road. The result is missed delivery windows, inefficient operations and the same disruptions repeating day after day.

]]> http://www.supplychainbrain.com/articles/44885 Mon, 21 Sep 2026 10:49:40 -0400 https://www.supplychainbrain.com/articles/44885-what-happens-when-your-route-plan-meets-reality Here Technologies - SupplyChainBrain - Webinar - Thu Nov 5 2026 - 11a ET - Upcoming Webinar.png As part of its updated plans, Reckitt will add 234,000 square feet to its Wilson, North Carolina, factory that produces Mucinex cough and cold medicines. As part of its updated plans, Reckitt will add 234,000 square feet to its Wilson, North Carolina, factory that produces Mucinex cough and cold medicines.

]]> http://www.supplychainbrain.com/articles/44868 Fri, 18 Sep 2026 00:00:00 -0400 https://www.supplychainbrain.com/articles/44868-mucinex-parent-company-to-invest-400m-in-us-supply-chain pharmacy-grocery-store-iStock-2215299457.jpg Photo: iStock / nortonrsx Join Evermark and 4flow to learn how the team accelerated its Kinaxis transformation through rapid mobilization, disciplined prioritization and a Minimum Viable Product (MVP)-first implementation strategy. Whether you're navigating a merger, modernizing planning or leading a business transformation, you'll gain practical insights for delivering change at speed while creating a foundation for long-term success. Join Evermark and 4flow to learn how the team accelerated its Kinaxis transformation through rapid mobilization, disciplined prioritization and a Minimum Viable Product (MVP)-first implementation strategy. Whether you're navigating a merger, modernizing planning or leading a business transformation, you'll gain practical insights for delivering change at speed while creating a foundation for long-term success. 

]]> http://www.supplychainbrain.com/articles/44521 Thu, 17 Sep 2026 00:00:00 -0400 https://www.supplychainbrain.com/articles/44521-from-rapid-mobilization-to-measurable-value-evermarks-kinaxis-transformation-journey-with-4flow On Demand Webinar 4flow and evermark - SupplyChainBrain Webinar - Thu Sep 17 2026 11a ET.png Businesses have spent years preparing for supply chain disruptions. Few are prepared for a reality where suppliers decide long-term contracts no longer make sense. Businesses have spent years preparing for supply chain disruptions. Few are prepared for a reality where suppliers decide long-term contracts no longer make sense.

]]> http://www.supplychainbrain.com/articles/44842 Tue, 15 Sep 2026 00:00:00 -0400 https://www.supplychainbrain.com/articles/44842-in-the-game-of-contract-chicken-consumers-have-the-most-to-lose PRECARIOUS BALANCE iStock-mustafaU-2251790378.jpg Photo: iStock/mustafaU The Houthis earlier said they posed no threat to international shipping, and that they only planned to target vessels from Saudi Arabia. The Houthis earlier said they posed no threat to international shipping, and that they only planned to target vessels from Saudi Arabia.

]]> http://www.supplychainbrain.com/articles/44834 Fri, 11 Sep 2026 17:45:28 -0400 https://www.supplychainbrain.com/articles/44834-houthis-gain-further-control-of-red-sea RED SEA MAP Bab al-Mandab Strait iStock-Rainer Lesniewski-2268755109.jpg A map of the southern entrance to the Red Sea, showing the island of Perim in the narrowest part of the entrance, in the Bab al-Mandab Strait. Image: iStock/Rainer Lesniewski The Houthis’ aim to force Saudi Arabia and the U.S. to lift the U.S. blockade on Iranian oil tankers in the Persian Gulf. The Houthis’ aim to force Saudi Arabia and the U.S. to lift the U.S. blockade on Iranian oil tankers in the Persian Gulf.

]]> http://www.supplychainbrain.com/articles/44821 Thu, 10 Sep 2026 12:12:11 -0400 https://www.supplychainbrain.com/articles/44821-houthis-determined-to-take-control-of-red-sea-coast RED SEA PERSIAN GULF HORMUZ SAUDI ARABIA YEMEN MAP iStock-omersukrugoksu-508540664.jpg Image: iStock/omersukrugoksu The Logistics landscape is evolving rapidly, and leading organizations are moving beyond transactional vendor relationships to true technology partnerships. In this webinar, the presenters will explore how supply chain organizations are using logistics technology to transform how they plan, execute and optimize operations from transportation visibility to real time data integration. The Logistics landscape is evolving rapidly, and leading organizations are moving beyond transactional vendor relationships to true technology partnerships. In this webinar, the presenters will explore how supply chain organizations are using logistics technology to transform how they plan, execute and optimize operations from transportation visibility to real time data integration. 

]]> http://www.supplychainbrain.com/articles/44819 Fri, 04 Sep 2026 00:00:00 -0400 https://www.supplychainbrain.com/articles/44819-from-software-vendor-to-partner-transforming-operations-through-logistics-technology Upcoming Webinar Deloitte Tue Nov 10 2026 2p ET.png As supply chains face increasing pressure from labor shortages, rising customer expectations and growing SKU complexity, leading organizations are rethinking fulfillment operations to achieve greater speed, capacity and efficiency. As supply chains face increasing pressure from labor shortages, rising customer expectations and growing SKU complexity, leading organizations are rethinking fulfillment operations to achieve greater speed, capacity and efficiency. 

]]> http://www.supplychainbrain.com/articles/44752 Tue, 01 Sep 2026 00:00:00 -0400 https://www.supplychainbrain.com/articles/44752-next-generation-fulfillment-centers-from-12-to-5-steps KNAPP-Thumbnail-595x841.jpg In today’s rapidly evolving business landscape, Chief Supply Chain Officers face a critical challenge: building leadership teams that can break through functional silos, navigate competing priorities, and align around a shared purpose. In today’s rapidly evolving business landscape, Chief Supply Chain Officers face a critical challenge: building leadership teams that can break through functional silos, navigate competing priorities, and align around a shared purpose.

]]> http://www.supplychainbrain.com/articles/44753 Thu, 27 Aug 2026 17:01:08 -0400 https://www.supplychainbrain.com/articles/44753-fireside-chat-with-gartner-expert-beth-moller-leading-at-the-intersection-building-high-performing-supply-chain-teams-in-the-age-of-ai Upcoming Webinar Gartner SupplyChainBrain Webinar EP4 of 4 - Tue Nov 10 2026 11a ET.png Supply chain planning has never mattered more. As organizations navigate continued volatility, shifting customer expectations, economic uncertainty, and the rapid acceleration of AI and new technology, the ability to plan, adapt, and make smarter decisions will be a critical competitive advantage over the next 12 months. Supply chain planning has never mattered more. As organizations navigate continued volatility, shifting customer expectations, economic uncertainty, and the rapid acceleration of AI and new technology, the ability to plan, adapt, and make smarter decisions will be a critical competitive advantage over the next 12 months.

]]> http://www.supplychainbrain.com/articles/44140 Mon, 24 Aug 2026 00:00:00 -0400 https://www.supplychainbrain.com/articles/44140-from-nursery-to-networkorchestrating-agility-with-julia-bedanova ReRun On Demand Graphic.png The e-commerce giant said this rapid expansion will bring ultrafast drone delivery within reach of tens of millions of customers across the country. The e-commerce giant said this rapid expansion will bring ultrafast drone delivery within reach of tens of millions of customers across the country.

]]> http://www.supplychainbrain.com/articles/44689 Wed, 19 Aug 2026 13:19:04 -0400 https://www.supplychainbrain.com/articles/44689-amazon-plans-six-fold-increase-in-drone-delivery-service-by-end-of-2026 DRONE DELIVERY iStock-lemono-1288486063.jpg Image: iStock.com/lemono Born at the Dock argues that a supply chain plan is not complete when software approves it; it is complete only when the physical network can execute it and the customer receives the order in full. The whitepaper reframes planning around the dock, where inventory must be found, cases picked, pallets built, shipments staged, trailers loaded legally, carriers dispatched, and destinations prepared to receive. Born at the Dock argues that a supply chain plan is not complete when software approves it; it is complete only when the physical network can execute it and the customer receives the order in full. The whitepaper reframes planning around the dock, where inventory must be found, cases picked, pallets built, shipments staged, trailers loaded legally, carriers dispatched, and destinations prepared to receive.]]> http://www.supplychainbrain.com/articles/44668 Sat, 15 Aug 2026 00:00:00 -0400 https://www.supplychainbrain.com/articles/44668-born-at-the-dock-plan-with-execution-built-in Cover-Born-at-the-Dock-ProvisionAi.jpg Transportation Under Pressure applies the Born at the Dock standard to a transportation market exposed to volatile fuel prices, tightening carrier capacity, regulatory change, labor constraints, and regional disruption. Its central argument is that shippers cannot control the next external shock, but they can reduce the internal exposure that determines whether that shock becomes a manageable cost increase or an operational crisis. Transportation Under Pressure applies the Born at the Dock standard to a transportation market exposed to volatile fuel prices, tightening carrier capacity, regulatory change, labor constraints, and regional disruption. Its central argument is that shippers cannot control the next external shock, but they can reduce the internal exposure that determines whether that shock becomes a manageable cost increase or an operational crisis. 

]]> http://www.supplychainbrain.com/articles/44667 Sat, 15 Aug 2026 00:00:00 -0400 https://www.supplychainbrain.com/articles/44667-transportation-under-pressure-planning-through-fuel-capacity-and-regulatory-shocks Cover-Transportation-Under-Pressure-ProvisionAi.jpg Supply chains are under constant pressure from disruption, rising costs and increasing service expectations—yet decisions are still made across fragmented systems and functional siloes. Even with heavy investments in digitalization and AI, many organizations remain stuck in reactive execution. Supply chains are under constant pressure from disruption, rising costs and increasing service expectations—yet decisions are still made across fragmented systems and functional siloes. Even with heavy investments in digitalization and AI, many organizations remain stuck in reactive execution.

]]> http://www.supplychainbrain.com/articles/44666 Sat, 15 Aug 2026 00:00:00 -0400 https://www.supplychainbrain.com/articles/44666-how-mars-uses-4flows-ai-platform-for-logistics-optimization GIST-webinar-VERT-4Flow.png Scentsy is a global leader in fragrance products. As order volumes increased, SKUs expanded, and warehouse space became limited, manual operations could no longer keep pace. Scentsy partnered with Dematic to implement a future-ready solution combining AutoStore™ empowered by Dematic, intelligent software, and a pick-to-cart system to maximize storage capacity, optimize inventory flow, and accelerate e-commerce fulfillment. Scentsy is a global leader in fragrance products. As order volumes increased, SKUs expanded, and warehouse space became limited, manual operations could no longer keep pace. Scentsy partnered with Dematic to implement a future-ready solution combining AutoStore™ empowered by Dematic, intelligent software, and a pick-to-cart system to maximize storage capacity, optimize inventory flow, and accelerate e-commerce fulfillment.

]]> http://www.supplychainbrain.com/articles/44619 Sat, 15 Aug 2026 00:00:00 -0400 https://www.supplychainbrain.com/articles/44619-scalable-fulfillment-how-scentsy-transformed-operations-with-dematic 4iob29g78X-2761897_SupplyChainBrainQ3Ad05_072126.jpg The 2026 Buyer's Guide to Real-Time Shipment Visibility from Tive provides a practical framework for evaluating today's leading shipment visibility technologies and selecting the solution that best fits your organization's needs. The 2026 Buyer's Guide to Real-Time Shipment Visibility from Tive provides a practical framework for evaluating today's leading shipment visibility technologies and selecting the solution that best fits your organization's needs.

]]> http://www.supplychainbrain.com/articles/44614 Sat, 15 Aug 2026 00:00:00 -0400 https://www.supplychainbrain.com/articles/44614-2026-buyers-guide-to-real-time-shipment-visibility White Paper Front Cover.png