Intel's Atom processor, a microchip the size of a grain of rice but with tens of millions of transistors, has been called a game changer due to its potential to revolutionize the use of mobile internet devices. And the supply chain challenges to getting the Atom from Asian OEDS into cell phones, PDAs and low-end PCs are "pretty interesting" themselves, says Intel Senior Supply Chain Master Jim Kellso. Intel expects to sell at least 20 million Atoms from the get-go. It's bringing focus and precision to sourcing, inventory and transportation, just like the technical team did to the chip's development. [Run Time (Min): 6:54]