While many senior executives still view supply chain functions such as transportation and logistics as cost centers, forward thinking supply chain managers can show senior managers how they can help increase sales and profits. A starting point is taking the initiative to have inventories in the right place, in the right quantity and the right time, all of which will improve cash flow and support better customer service and sales. To gain top management support, supply chain managers must sell its value to specific functional managers. The process begins with understanding each functional needs and knowing their touch points throughout the supply chain. Allies must be developed, both inside the organization and with external partners such as logistics service providers that are willing to pursue the next trend that can lead to competitive advantage for the company. [Run Time (Min): 8:56]