The adoption of RFID by businesses in the North American retail supply chain is growing due to technology improvements and lower costs, according to a 2009 survey conducted by EPCglobal US.  RFID adoption is taking place at a higher rate than the public perception of that adoption, according to the authors of a report summarizing the survey, and users are less concerned about technology costs than the public may think. EPCglobal US conducted its 2009 EPC/RFID Implementation Survey of business technology users beginning with an electronic survey of its members in the first quarter of last year, with follow-up phone interviews held during the summer. The survey was sent electronically to all 600 EPCglobal US member companies that supply consumer products to retail stores, says James Mannion, the organization's marketing director, and 60 of those members responded.

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