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SAP Issues New Version of Demand Signal Management App

SAP SE has released version 2.0 of the SAP Demand Signal Management application.

Based on SAP HANA, the update allows users to capture external market research and retailer point-of-sale data in near-real time, and combine the information with internal business data and analytics capability. The tool is aimed at consumer products companies, life science companies, wholesalers and high-tech manufacturers. Enhancements in the update include global market data provisioning across country and product categories; fast onboarding of external market-research databases; efficient classification of master data via user-defined rules; support of selective, user role-based release and publishing of new market-share information, and analytics for market share reporting and sales-performance analysis.

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