Executive Briefings

Apple to Invest Billions in Supply Chain Development

The corporate sexiness that is Apple is in the unveiling of its products, but the not-so innovative part of the company has always been its supply chain.

Sure, you can make a compelling argument that manufacturing enough product to satisfy some of the demand increases the brand value, but lately the problem has been more pronounced.

The iPhone 5S is still in short supply and people were surprised to see the new iPad Mini released despite confirmed reports that the supply chain was so far behind that it would be 2014 before most people would get their hands on one.

Why wasn't Apple innovating the supply chain in the same way it was innovating its own product line? A new report says that Apple is now doing just that.

According to Bloomberg, Apple will invest $10.5bn into overseas manufacturing facilities building its products in an attempt to gain an edge over companies like Samsung that not only design products but also manufacture.

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Sure, you can make a compelling argument that manufacturing enough product to satisfy some of the demand increases the brand value, but lately the problem has been more pronounced.

The iPhone 5S is still in short supply and people were surprised to see the new iPad Mini released despite confirmed reports that the supply chain was so far behind that it would be 2014 before most people would get their hands on one.

Why wasn't Apple innovating the supply chain in the same way it was innovating its own product line? A new report says that Apple is now doing just that.

According to Bloomberg, Apple will invest $10.5bn into overseas manufacturing facilities building its products in an attempt to gain an edge over companies like Samsung that not only design products but also manufacture.

Read Full Article