Executive Briefings

Applying Demand Sensing and Shaping to B2B
Applying Demand Sensing and Shaping to B2B

Companies have long engaged in demand sensing and shaping for business-to-consumer (B2C) transactions. They should be applying the same practices to business-to-business (B2B), says Sujit Singh, chief operating officer with Arkieva. [Run Time (Min.): 10:20]

Companies have long engaged in demand sensing and shaping for business-to-consumer (B2C) transactions. They should be applying the same practices to business-to-business (B2B), says Sujit Singh, chief operating officer with Arkieva. [Run Time (Min.): 10:20]

Applying Demand Sensing and Shaping to B2B