Executive Briefings

Brands Found Selling Real Fur Labelled As Faux

Tesco, Boots, FatFace and Romwe have been accused of mis-selling real fur as faux fur following an investigation.

Brands Found Selling Real Fur Labelled As Faux

A £16 pom-pom key chain from Tesco, £18 chenille gloves from FatFace, £3.99 hairclips from Boots and $15.99 shoes and a $8.99 bobble hat from Romwe were all labelled as faux fur but laboratory testing showed them to contain fur from rabbit, mink and fox. All the products were made in China.

The investigation was carried out by Humane Society International U.K. (HSI) and the Mail on Sunday.

In previous investigations HSI has discovered raccoon dog and chinchilla being sold as faux fur.

“Tesco, FatFace, Boots and Romwe are all companies with commendable no-fur policies, so it is very disappointing to find that real animal fur has slipped into their stores described as faux fur,” said Claire Bass, executive director of HSI U.K.

“Most British consumers want nothing to do with the cruel fur trade so it is vital that retailers improve their vigilance to ensure their customers are not being misled into buying real fur. It is simply unacceptable that compassionate consumers are unknowingly spending their money on the very cruelty that they are trying to avoid, fur from foxes, raccoon dogs, mink and rabbits who have suffered lives of confinement in barren wire cages, and excruciating deaths through electrocution or gassing.”

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A £16 pom-pom key chain from Tesco, £18 chenille gloves from FatFace, £3.99 hairclips from Boots and $15.99 shoes and a $8.99 bobble hat from Romwe were all labelled as faux fur but laboratory testing showed them to contain fur from rabbit, mink and fox. All the products were made in China.

The investigation was carried out by Humane Society International U.K. (HSI) and the Mail on Sunday.

In previous investigations HSI has discovered raccoon dog and chinchilla being sold as faux fur.

“Tesco, FatFace, Boots and Romwe are all companies with commendable no-fur policies, so it is very disappointing to find that real animal fur has slipped into their stores described as faux fur,” said Claire Bass, executive director of HSI U.K.

“Most British consumers want nothing to do with the cruel fur trade so it is vital that retailers improve their vigilance to ensure their customers are not being misled into buying real fur. It is simply unacceptable that compassionate consumers are unknowingly spending their money on the very cruelty that they are trying to avoid, fur from foxes, raccoon dogs, mink and rabbits who have suffered lives of confinement in barren wire cages, and excruciating deaths through electrocution or gassing.”

Read full article

Brands Found Selling Real Fur Labelled As Faux