Executive Briefings

Buyers Want B2B Sites to Be as User-Friendly as B2C Sites

A whopping 94 percent of B2B purchasers surveyed in the 2012 hybris State of B2B E-Commerce study said suppliers need to create an online buying experience as simple as using a B2C website.

Due to outdated catalogs and a lack of B2B e-commerce functionality, two out of five survey respondents have switched suppliers due to difficulty finding product information, according to the study.

B2B purchasers enjoy the e-commerce option because it allows them to do business with their suppliers at their convenience (89.4 percent, according to the survey), it saves them time (84.6 percent), and they are better informed about the status of their order (80.7 percent).

According to the survey, 88 percent of B2B purchasers agree or strongly agree that if given the option to buy a product online, e-commerce would be their preferred buying channel. In addition, three out of four respondents indicated that their preferred method for researching procurement supplies is online.

But, B2B suppliers are not delivering in this area. According to the survey, 71 percent of respondents still work with vendors who don't offer any online ordering, despite the overwhelming desire to buy this way.

Read Full Article

 

Due to outdated catalogs and a lack of B2B e-commerce functionality, two out of five survey respondents have switched suppliers due to difficulty finding product information, according to the study.

B2B purchasers enjoy the e-commerce option because it allows them to do business with their suppliers at their convenience (89.4 percent, according to the survey), it saves them time (84.6 percent), and they are better informed about the status of their order (80.7 percent).

According to the survey, 88 percent of B2B purchasers agree or strongly agree that if given the option to buy a product online, e-commerce would be their preferred buying channel. In addition, three out of four respondents indicated that their preferred method for researching procurement supplies is online.

But, B2B suppliers are not delivering in this area. According to the survey, 71 percent of respondents still work with vendors who don't offer any online ordering, despite the overwhelming desire to buy this way.

Read Full Article