Executive Briefings

How Whirlpool Serves Niche Markets and Low-Velocity Products
By: Aesha Browne, Manager Supply & Logistics, Whirlpool Corp.
12.04.2017
How Whirlpool Serves Niche Markets and Low-Velocity Products

How does a major appliance manufacturer serve the needs of niche markets and low-velocity products? Aesha Browne, manager of supply and logistics with Whirlpool Corp., explains how her company solved the conundrum. A finalist in the Supply Chain Innovation Awards competition at CSCMP EDGE 2017. [Run Time (Min.): 9:10]

How does a major appliance manufacturer serve the needs of niche markets and low-velocity products? Aesha Browne, manager of supply and logistics with Whirlpool Corp., explains how her company solved the conundrum. A finalist in the Supply Chain Innovation Awards competition at CSCMP EDGE 2017. [Run Time (Min.): 9:10]

How Whirlpool Serves Niche Markets and Low-Velocity Products