Executive Briefings

How Will Alibaba Compete With - and Set Itself Apart From - Amazon?

Global e-commerce platform Alibaba recently made headlines with its record-setting New York initial public offering, the largest ever in the United States. The company's aggressive growth aspirations are rooted in the success it has seen in its home country of China, where it is one of the biggest retail players. Alibaba is the Amazon of the Chinese marketplace without equal competition. But how will the company fare in its expansion in the U.S.?

What challenges will Alibaba face and, the question on many people’s minds, what challenges will it have in competing with existing retailers like Amazon? Considering supply chain and fulfillment fundamentals, retail market conditions, and best practices in customer experience, observers have mixed views on the matter. They outline four factors related to the company’s expansion into the U.S.

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What challenges will Alibaba face and, the question on many people’s minds, what challenges will it have in competing with existing retailers like Amazon? Considering supply chain and fulfillment fundamentals, retail market conditions, and best practices in customer experience, observers have mixed views on the matter. They outline four factors related to the company’s expansion into the U.S.

Read Full Article