Executive Briefings

Incorporating Consumer Behavior into Retail Decisions

IBM has extensively studied consumer behavior patterns over the past three years, most recently with a survey of 30,000 consumers across 13 countries. Cynthia Coulbourne, global retail portfolio leader at IBM, shares the findings of this research and discusses their implications for retail supply chains. [Run Time (Min.): 10:26]

IBM has extensively studied consumer behavior patterns over the past three years, most recently with a survey of 30,000 consumers across 13 countries. Cynthia Coulbourne, global retail portfolio leader at IBM, shares the findings of this research and discusses their implications for retail supply chains. [Run Time (Min.): 10:26]