Executive Briefings

Mobile Sales Account for 30 Percent of Holiday Season's Growing E-Commerce

E-commerce revenue jumped 21 percent this holiday season over last year as mobile sales continue to climb - 30.4 percent of online sales were placed on mobile devices, according to Custora.

Apple continues to account for the bulk of mobile sales with nearly 77 percent of all mobile orders made on Apple devices and just 22.7 percent placed on Android devices.

Organic search was the leading driver of most online sales, accounting for 21.5 percent, followed closely by email marketing at 20 percent, according to Custora.

Social media - including Facebook, Twitter and Pinterest - had a weak showing this season, accounting for only 1.8 percent of online sales.

But the shopping hasn't stopped, according to Michele Dupré, group vice president of retail, hospitality and distribution for Verizon Enterprise Solutions.

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Apple continues to account for the bulk of mobile sales with nearly 77 percent of all mobile orders made on Apple devices and just 22.7 percent placed on Android devices.

Organic search was the leading driver of most online sales, accounting for 21.5 percent, followed closely by email marketing at 20 percent, according to Custora.

Social media - including Facebook, Twitter and Pinterest - had a weak showing this season, accounting for only 1.8 percent of online sales.

But the shopping hasn't stopped, according to Michele Dupré, group vice president of retail, hospitality and distribution for Verizon Enterprise Solutions.

Read Full Article