Executive Briefings

Product mix optimization for the real world

There's no getting round it: Product mix optimization involves changing the status quo. To complicate matters, there's no single "˜correct answer'. For example, while the calculations may indicate that you should stop selling a product to a certain customer, the reality may be that this customer contributes to your bottom line in other, significant, ways.

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There's no getting round it: Product mix optimization involves changing the status quo. To complicate matters, there's no single "˜correct answer'. For example, while the calculations may indicate that you should stop selling a product to a certain customer, the reality may be that this customer contributes to your bottom line in other, significant, ways.

Download White Paper