Executive Briefings

Reverse Logistics at the Forefront for Precision Camera

Reverse logistics will always be a cost center to some degree, but it's also a key means of brand protection and customer retention - provided all of the parties in the chain are communicating properly, says Larry Maye, chief operating officer with Precision Camera. [Run Time (Min:) 9:31]

Reverse logistics will always be a cost center to some degree, but it's also a key means of brand protection and customer retention - provided all of the parties in the chain are communicating properly, says Larry Maye, chief operating officer with Precision Camera. [Run Time (Min:) 9:31]