Executive Briefings

Sales & Operations Planning Gets Renewed Emphasis

Aberdeen Group has long recognized that a silo-based approach separating sales and operations doesn't work. The research firm's Integrated Business Planning methodology is designed to align corporate goals with supply chain processes, fully cognizant of key financial metrics. An intelligent approach to S&OP is vital, says Nari Viswanathan, research director at Aberdeen, and most enterprises seem to realize that. He says recent studies have shown that the marketplace's interest in S&OP is second only to supply chain visibility. [Run Time (Min): 9:42]


Aberdeen Group has long recognized that a silo-based approach separating sales and operations doesn't work. The research firm's Integrated Business Planning methodology is designed to align corporate goals with supply chain processes, fully cognizant of key financial metrics. An intelligent approach to S&OP is vital, says Nari Viswanathan, research director at Aberdeen, and most enterprises seem to realize that. He says recent studies have shown that the marketplace's interest in S&OP is second only to supply chain visibility. [Run Time (Min): 9:42]