Executive Briefings

Store Salespeople at Disadvantage When the Shopper Is More Informed

Bringing e-commerce into the store is more than a luxury: it's a necessity, since online channels have fundamentally changed the shopping experience. Today, when shoppers enter a store, they may have already done product research, checked ratings and reviews, and compared prices.

As a result, shoppers often know more about a product than the sales associate, who doesn't have the same information readily available. The online tools and information that consumers rely upon are missing from the in-store experience, where more than 90 percent of retail sales still occur.

However, mobile levels this playing field and makes it possible for retailers to bring the strengths of the online experience into the store.

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Keywords: Retail, RFID, Wireless, Bar Code & Voice, Business Intelligence & Analytics, Technology, Mobile Commerce inside Stores, E-Commerce Data

As a result, shoppers often know more about a product than the sales associate, who doesn't have the same information readily available. The online tools and information that consumers rely upon are missing from the in-store experience, where more than 90 percent of retail sales still occur.

However, mobile levels this playing field and makes it possible for retailers to bring the strengths of the online experience into the store.

Read Full Article


Keywords: Retail, RFID, Wireless, Bar Code & Voice, Business Intelligence & Analytics, Technology, Mobile Commerce inside Stores, E-Commerce Data