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Home » That's a Great Idea, Very Innovative. So Forget It.

That's a Great Idea, Very Innovative. So Forget It.

August 1, 2007
CIO

Innovation may be the obvious business mandate, but plenty of companies are guilty of creating a culture where a good idea has as much opportunity to take root as most of us have of winning the lottery. What gives?
For starters, the creative process can be fragile and requires support and nurturing. That can be tough in today's fear-inducing environment of rapid technological change and marketplace competition--but it also makes innovation essential. Is your company crushing good ideas or allowing growth and change to flourish?
Source: CIO, http://cio.com

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