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The new region, dubbed "West Europe", will be based in Hamburg, whereas the region "East Europe", which has head offices in Vienna will remain the same.
In view of the growing trades between Africa and the Middle East, the regional units Middle East and Africa will be consolidated. The management of the new region will be headquartered in Dubai.
In order to maximise business opportunities in the Asia-Pacific region, two regional teams will be established. The national companies China, Hong Kong, Taiwan and Macau will belong to the region of North Asia as of July 1, 2013, with headquarters in Shanghai.
The region, South Asia, will consist of the South Asian countries South Korea and Japan, and will be headquartered in Singapore. The structures in the regions North and South America will remain unchanged.
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