The collection of downstream data--point of sale, channel inventories, and channel buying behaviors--into a demand signal repository (DSR) is now a mainstream activity. Thirty-six percent of companies report having a DSR, 23 percent are implementing one, and 26 percent are evaluating this strategy. Where does your company line up?
Source: AMR Research, http://amrresearch.com
Enjoy curated articles directly to your inbox.