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Home » What, You Don't Have a Registry for Your Downstream Data?

What, You Don't Have a Registry for Your Downstream Data?

October 24, 2007
AMR Research

The collection of downstream data--point of sale, channel inventories, and channel buying behaviors--into a demand signal repository (DSR) is now a mainstream activity. Thirty-six percent of companies report having a DSR, 23 percent are implementing one, and 26 percent are evaluating this strategy. Where does your company line up?
Source: AMR Research, http://amrresearch.com

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