The analysis by Accenture Interactive included interviews with 50 digital and e-commerce leaders from U.S. B2B companies with at least $500m in annual revenue.
The survey found that the percentage of B2B buyers who purchased goods online jumped to 68 percent last year from 57 percent in 2013. Nearly half of buyers also expected to increase online purchasing this year.
Meanwhile, 86 percent of B2B organizations offered online purchasing options. Those suppliers, however, still generated most of their business from non-web sources.
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