The majority of online buying occurred on desktop computers, with $86.6bn spent, up 13 percent vs. year ago. Meanwhile, m-commerce spending on smartphones and tablets contributed $22.7bn, with a significantly higher year-over-year growth rate than desktop at 45 percent.
Overall, mobile accounted for 21 percent of total digital commerce dollars in Q4 2016, which is mobile’s highest recorded share of online sales for a single quarter since comScore began measuring m-commerce in 2010.
This mobile share of digital commerce dollars grew considerably from 17 percent a year ago and from 4 percent in Q4 2010. Smartphones and tablets have become increasingly important to online buying with every succeeding year.
Enjoy curated articles directly to your inbox.