Avery Dennison Corporation, a global materials science company, recently announced the launch of atma.io, an end-to-end platform capable of creating, assigning and managing unique digital identities for physical products.

“Facing a clear need for item level visibility and the gap in the market, Avery Dennison saw a unique opportunity to stand up a new digital venture to pioneer an industry-leading end-to-end connected product cloud. It’s the expression of our Intelligent Labels vision: A platform that connects physical and digital worlds by assigning unique digital IDs to everyday items,” said  Francisco Melo, Vice president and General manager at Avery Dennison. “With atma.io, Avery Dennison is now able to bridge both worlds by coupling our progressive family of digital triggers and labeling technologies with the power of data in our atma.io platform all the way to the wafer level.”

Designed to be open, easily integrated and flexible, atma.io enables all item-level events and product data to be connected in one end-to-end platform. The atma.io app store allows brands to access connected product use cases, and developers and partners have the ability to build on top of the end-to-end platform.

Additionally, brands can communicate how a product is made and are able to launch new business models like recommerce, peer-to-peer commerce and direct-to-consumer. Consumers can view product provenance and authenticity, details about care and content instructions for apparel items as well as obtain expiry and recall information for perishable products. The application is also being deployed for food supply chain traceability and developed for real-time temperature monitoring for individual COVID-19 vaccine vials.

About Avery Dennison

Avery Dennison Corporation is a global materials science company specializing in the design and manufacture of a wide variety of labeling and functional materials. The company’s products, which are used in nearly every major industry, include pressure-sensitive materials for labels and graphic applications; tapes and other bonding solutions for industrial, medical, and retail applications; tags, labels and embellishments for apparel; and radio frequency identification (RFID) solutions serving retail apparel and other markets. Headquartered in Glendale, California, the company employs more than 32,000 employees in more than 50 countries.