France is cracking down on Chinese fast fashion companies like Shein and Temu with new legislation that curbs the companies' advertising, and levies fines on their clothing. 

The bill was passed by France's lower house of parliament on March 14, according to BBC News. It would fully ban advertising for select fast fashion companies producing the cheapest textiles. It also fines those companies up to up to €10 ($10.92) per article of clothing in annually increasing increments, and requires those fast fashion retailers to spell out each item’s environmental impact, indicating it next to the price. 

Shein and Temu rose to prominence selling clothing and other items at a fraction of prices charged by other sellers. Both have also faced criticism over their labor practices. 

More: Podcast | A Failing Grade on Ending Forced Labor in Apparel Supply Chains

A 2021 report from a Swiss advocacy group found that Shein employees in at least six sites were working 75-hour weeks. Two years later, United States lawmakers pushed to investigate claims that Uyghur people were being forced into labor at Shein manufacturing facilities. Shein has denied those claims. 

Temu faced similar allegations following a 2023 U.S. House committee report that warned of “an extremely high risk that Temu’s supply chains are contaminated with forced labor.” Temu issued a denial of its own, stating that it has “zero tolerance” for the practice.  

France's so-called fast fashion "kill bill" will next head to the senate for final approval.