• Advertise
  • Contact Us
  • Supplier Directory
  • SCB YouTube
  • About Us
  • Login
  • Subscribe
  • Logout
  • My Profile
  • LOGISTICS
    • Air Cargo
    • All Logistics
    • Facility Location Planning
    • Freight Forwarding/Customs Brokerage
    • Global Gateways
    • Global Logistics
    • Last Mile Delivery
    • Logistics Outsourcing
    • LTL/Truckload Services
    • Ocean Transportation
    • Parcel & Express
    • Rail & Intermodal
    • Reverse Logistics
    • Service Parts Management
    • Transportation & Distribution
  • TECHNOLOGY
    • All Technology
    • Artificial Intelligence
    • Cloud & On-Demand Systems
    • Data Management (Big Data/IoT/Blockchain)
    • ERP & Enterprise Systems
    • Forecasting & Demand Planning
    • Global Trade Management
    • Inventory Planning/ Optimization
    • Product Lifecycle Management
    • Robotics
    • Sales & Operations Planning
    • SC Finance & Revenue Management
    • SC Planning & Optimization
    • Supply Chain Visibility
    • Transportation Management
  • GENERAL SCM
    • Business Strategy Alignment
    • Customer Relationship Management
    • Education & Professional Development
    • Global Supply Chain Management
    • Global Trade & Economics
    • Green Energy
    • HR & Labor Management
    • Quality & Metrics
    • Regulation & Compliance
    • Sourcing/Procurement/SRM
    • SC Security & Risk Mgmt
    • Supply Chains in Crisis
    • Sustainability & Corporate Social Responsibility
  • WAREHOUSING
    • All Warehouse Services
    • Conveyors & Sortation
    • Lift Trucks & AGVs
    • Order Management & Fulfillment
    • Packaging
    • RFID, Barcode, Mobility & Voice
    • Warehouse Automation
    • Warehouse Management Systems
  • INDUSTRIES
    • Aerospace & Defense
    • Apparel
    • Automotive
    • Chemicals & Energy
    • Consumer Packaged Goods
    • E-Commerce/Omni-Channel
    • Food & Beverage
    • Healthcare
    • High-Tech/Electronics
    • Industrial Manufacturing
    • Pharmaceutical/Biotech
    • Retail
  • THINK TANK
  • WEBINARS
    • On-Demand Webinars
    • Upcoming Webinars
    • Webinar Library
  • PODCASTS
  • WHITEPAPERS
  • VIDEOS
Home » Technology » Preparing for the Future With ‘Extreme Scenario Planning’
SCB FEATURE

Preparing for the Future With ‘Extreme Scenario Planning’

Aerial view of flooded houses with dirty water of Dnister river in Halych town, western Ukraine.

The Dnister river in Halych town, western Ukraine. Photo: iStock.com/Bilanol

July 15, 2024
Robert J. Bowman, SupplyChainBrain

The best way that industrial supply chains can prepare for an uncertain future is to imagine the most extreme outcomes playing out — in opposite directions.

That, at least, is the premise behind extreme scenario planning, a concept devised by Accenture.

Developed in conjunction with Oxford Economics, the model lays out scenarios in five subject areas: climate concessions, global trade flows, access to resources, technology adoption, and the industrial workforce.

For each category, Accenture envisions both “progressive and regressive” extremes occurring by the year 2040. In global trade, for example, it acknowledges the possibility of both a liberal, unified market with few restrictions, and decoupled markets hindered by increasing protectionism. Companies can then examine the potential impacts of both scenarios.

“If you’re prepared for extremes, then you’re prepared for anything in between,” explains Matthias Wahrendorff, industrial research lead at Accenture. And who’s to say that the worst (or best) won’t happen? “Frankly speaking,” he says, some of those [outcomes] are becoming realistic nowadays.”

Accenture chose 2040 as a target year because it extends beyond the five- to seven-year economic cycles experienced by industrial goods producers. “That’s when all products are more or less in the plans, and production schedules are defined,” Wahrendorff says. “We wanted to go much more ahead, and have a long-term view on the industrial equipment industry.”

Accenture and Oxford Economics began by identifying approximately 60 factors directly affecting the industry, then narrowed them down to 25 which were then grouped under the five main headings, says Brian May, Accenture’s North America Industrial Lead.

In the process, “we learned that many companies have not been preparing for the unthinkable,” Wahrendorff says. By considering opposite scenarios, they can acquire the flexibility to scale operations in line with actual events.

At some point, of course, planners must commit to a particular outcome, in terms of setting production and inventory levels. But Wahrendorff says they’ll be in better shape to do that if they’ve already assessed the biggest risks in their business model.

“If there’s planning done at each of those extremes, it doesn’t mean the investment picture will be applied to either one,” May says. “As you plan around those, you may land somewhere in the middle.”

One could reasonably predict that industrial supply chains will face crises in all five of the main areas of change, as defined by Accenture, over the coming 16 years. Global trade is already being disrupted by protectionism and geopolitical tensions. Climate change is causing more frequent natural disasters and temperature extremes. Resources are becoming more expensive and harder to acquire, with disposability a growing concern. Companies are beset by decisions over the adoption of technology, especially artificial intelligence. And skilled labor is in short supply in many parts of the supply chain. Maybe planners’ vision of 2040 doesn’t look quite so extreme after all.

According to Accenture, the model is designed to equip business leaders with the ability to undertake several key initiatives:

  • Identify immediate actions to be taken, which can also shore up resilience in the long run;
  • Strengthen the “competitive business model,” by assessing the effectiveness of current operating practices;
  • Assess the business’s IT architecture in a time of “compressed digital transformation” and the emergence of generative artificial intelligence, and
  • Enable contingency planning, to respond to extreme developments that emerge in “workshop” sessions.

No amount of scenario planning, of course, can account for every eventuality. The arrival of the COVID-19 pandemic, to name just one crisis of recent years, proved that there will always be “wild cards” that threaten to upend industries and supply chains, May says. In addition to devising and preparing for long-term scenarios, he says, planners must remain flexible to respond to the inevitable surprise, whatever form it takes.

Even the model itself isn’t set in cement. May acknowledges the possibility of adjustments in response to actual events occurring within the five main drivers of change. But Accenture remains committed to the basic concept: To be ready for the future, businesses need to think in terms of extremes.

    RELATED CONTENT

    RELATED VIDEOS

    Technology Supply Chain Planning & Optimization Global Trade & Economics HR & Labor Management Supply Chain Security & Risk Mgmt Sustainability & Corporate Social Responsibility
    • Related Articles

      Selling Into the EU? Time to Start Preparing for the Digital Product Passport

      Podcast | How Should Shippers and Carriers Be Preparing for the Recovery?

      Back to the Future With the San Francisco Roundtable

    • Related Directories

      ProcureAbility

    Robert J. Bowman, SupplyChainBrain

    Watch: The Impact of Data Center Construction on Local Communities

    More from this author

    Subscribe to our Daily Newsletter!

    Timely, incisive articles delivered directly to your inbox.

    Featured Product

    Popular Stories

    • A cartoon illustration of a man sitting at a desk in front of a laptop, surrounded by five faceless humanoid robots

      The Productivity Story Everyone is Missing

      Technology
    • Planet earth from space showing realistic earth surface and world map as in outer space point of view

      Beyond Traditional Trade Agreements: A Proposal for Creating ‘Rules of Resilience’

      Global Supply Chain Management
    • A red and black container ship in open ocean

      Hormuz Attacks Against Commercial Shipping Reach Record Highs

      Global Gateways
    • An overhead view of a collection of multicolored lithium-ion batteries

      Building a Resilient U.S. Battery Supply Chain

      Green Energy
    • A blue container ship stacked with multi-colored containers sinking into an ocean of red tape that reads "tariffs"

      From Russian Oil to U.S. Supply Chains: The Hidden Risk of Secondary Tariffs

      Regulation & Compliance

    Digital Edition

    Scb q3 26 cover

    100 Great Supply Chain Partners 2026: The Secret to Supply Chain Success

    VIEW THE LATEST ISSUE

    Case Studies

    • Recycled Tagging Fasteners: Small Changes Make a Big Impact

    • A GRAPHIC SHOWING MULTIPLE FORMS OF SHIPPING, WITH A HUMAN STANDING AT THE CENTER, TOUCHING A SYMBOLIC MAP OF THE WORLD

      Enhancing High-Value Electronics Shipment Security with Tive's Real-Time Tracking

    • A GRAPHIC OF INTERLACING HONEYCOMBED ELEMENTS REPRESENTING GLOBAL BUSINESS TRANSACTIONS

      Moving Robots Site-to-Site

    • JLL Finds Perfect Warehouse Location, Leading to $15M Grant for Startup

    • Robots Speed Fulfillment to Help Apparel Company Scale for Growth

    Visit Our Sponsors

    4flow Amazon Freight Anaplan
    Arkieva AutoStore Blue Yonder
    Canadian National Railway Company Carton Cloud CoEnterprise
    Dassault Descartes Dexory
    Duravant E2Open EPG
    General Logistics Systems GEP Hy-Tek
    iGPS Knapp Korber
    Lyngsoe Odyssey Logistics OMP
    PeakAI Procurability Quinyx
    SAP Sikick Staples
    S&P Global Mobility Systech TADA
    Tive TransImpact US Bank
    Werner WSI
    • More From SCB
      • Featured Content
      • Video Library
      • Think Tank Blog
      • SupplyChainBrain Podcast
      • Whitepapers
      • On-Demand Webinars
      • Upcoming Webinars
    • Digital Offerings
      • Digital Issue
      • Subscribe
      • Manage Email Preferences
      • Newsletters
    • Resources
      • Events Calendar
      • 2026 Event Coverage
      • SCB's Great Supply Chain Partners
      • Supplier Directory
      • Case Study Showcase
      • Supply Chain Innovation Awards
      • 100 Great Partners Form
    • SCB Corporate
      • Advertise on SCB.COM
      • About Us
      • Privacy Policy
      • Contact Us
      • Data Sharing Opt-Out

    All content copyright ©2026 Keller International Publishing Corp All rights reserved. No reproduction, transmission or display is permitted without the written permissions of Keller International Publishing Corp

    Design, CMS, Hosting & Web Development :: ePublishing