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U.S. shoe brand Steve Madden Ltd. will cut nearly half of its China production within the next year as it braces for tariffs under a second Trump administration, reports The New York Times.
The retailer told Wall Street analysts on November 7 that it took action as soon as the election results were announced to brace for future tariffs on Chinese goods promised by President-elect Donald JTrump.
The former president has promised additional 60% tariffs — or higher — on goods coming from China. He has also vowed to put tariffs of as much as 20% on all foreign-made goods in an attempt to increase manufacturing activity in the U.S.
Read More: 'Huge' Impacts on Supply Chains Likely During Next Trump Presidency
CEO Edward Rosenfeld said Steve Madden had been working to build up a factory base outside of China in places like Cambodia, Vietnam, Brazil and Mexico for several years.
But even as Steve Madden has reduced its manufacturing in China, more than 70% of the company’s U.S. imports still come from there, according to The Times.
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