The Truth About Gen Z | SupplyChainBrain

The Truth About Gen Z

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Gen Z is reshaping the future of work—especially in supply chain.

But are the headlines true? Are they really “lazy,” “unprepared,” or “glued to their phones”? In this eye-opening conversation, host Ralph Henderson sits down with generational expert Hannah Ubl to break down the myths, the truth, and the real forces shaping Gen Z at work.


Hannah—author, speaker, and co-founder of The Good Consulting Company—reveals what Gen Z actually values, how they think, why they work differently, and the surprising insights they share behind closed doors about what they wish managers understood.


Whether you hire, manage, lead, or work alongside Gen Z, this episode will give you practical strategies to improve communication, reduce friction, and build stronger teams in today’s rapidly changing supply chain and business landscape.

What You’ll Learn:

  • Why Gen Z is now the largest age group in the supply chain workforce
  • The #1 misconception about Gen Z—and why it’s completely wrong
  • What “work ethic” looks like in today’s flexible, tech-first workplace
  • How the pandemic, technology, and weakened onboarding impacted this generation
  • Why Gen Z values lifestyle balance and results over “butts in seats”
  • The questions Gen Z asks that older generations often misunderstand
  • The real reason some young workers seem unprepared—and what leaders can fix
  • What Gen Z tells Hannah privately about their frustrations and hopes
  • How managers can use clarity, expectations, and direction to unlock their performance
  • Why pushing back against workaholism may be Gen Z’s greatest contribution

Key Takeaways:

  • Gen Z DOES have a strong work ethic—it's just different.
  • Clarity beats assumptions. Define success, steps, and expectations.
  • Onboarding is broken, and fixing it is critical for retaining young talent.
  • Economic realities have shifted. Gen Z’s requests are often practical, not entitled.
  • They want understanding, not stereotypes. Talk to them, not about them.
  • Gen Z’s push for balance is healthy—and good for long-term organizational culture.

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