Webinar Description

Supply chains are under constant pressure from disruption, rising costs and increasing service expectations—yet decisions are still made across fragmented systems and functional siloes. Even with heavy investments in digitalization and AI, many organizations remain stuck in reactive execution.

In this session, Mars and 4flow share how they evolved from a traditional transportation Control Tower toward predictive supply chain orchestration. By assessing logistics‑driven decisions earlier rather than reacting to downstream changes, they were able to prevent disruptions before they occurred.

The session highlights how Mars evolved its capabilities through 4flow's new modular, AI‑native platform—accelerating time to value, breaking down silos, and addressing rising cost pressures while ensuring uninterrupted flow of goods into market.

Attendees will gain practical insight into how to bridge the gap between planning and execution, and drive greater resiliency for their supply chain.
 

What you will take away:

• Why supply chain disruption has become a revenue and growth issue, not just an execution problem
• How Mars moved beyond a traditional Control Tower to predictive, capacity‑aware orchestration suing an AI-native platform
• Practical lessons how to drive AI adoption into your business

Speakers:

Philippa Hawkes, Supply Chain Transformation Leader, Mars
Natalia Andreyeva, Vice President, Market Strategy, 4flow

Moderator:

Robert Bowman, Editor-in-Chief, SupplyChainBrain