C.H. Robinson announced the launch of its BidBoardX digital freight tool. The 3PL says the new service gives carriers direct access to the company’s portfolio of longer-term committed freight opportunities, while providing shippers with the strategic carrier base and operational options they need. Carriers can sign up via the C.H. Robinson carrier platform. 

In a June 17 announcement, C.H. Robinson said BidBoardX was built in response to two major industry needs. Carriers have been looking for better access to committed freight, dependable opportunities, and predictable revenue streams; and shippers have been looking for more reliable coverage on critical lanes, a broader pool of carriers that fit their needs, and more consistency in service.    

The 3PL said there has long been a disconnect that sent both sides looking for solutions on the spot market, with all the extra effort and unpredictability involved. “BidBoardX closes that disconnect by creating an efficient online marketplace at the industry-leading scale of C.H. Robinson, which connects 450,000 carriers with 75,000 customers and manages 37 million shipments annually,” the company said. 

“The carrier market has long been built around fragmented, transactional decisions,” said Michael Castagnetto, C.H. Robinson’s president of North American surface transportation. “What we’re doing with BidBoardX is creating a more structured, network-driven approach that helps carriers build their business with greater stability, while giving shippers more dependable outcomes. At our scale, that is the kind of improvement that can drive meaningful impact across the supply chain.”