How do you forecast demand for hundreds of luxury beauty brands across 150 countries when consumer behavior changes month to month? That's the problem L'Oréal's Luxury Division faces every planning cycle. Its demand planners build 18-month forecasts at the SKU and country level, and finance, marketing, supply chain, and commercial teams all rely on those numbers. Fast-shifting consumer trends, growing e-commerce sales, constant product launches, and big differences in demand from one country to the next make the job harder every year.
Sunstice helped L'Oréal take that on. With Sunstice Demand Planning, the team brought statistical forecasting, demand segmentation, and collaborative planning together into one structured model.
The biggest change was segmenting forecasts by business importance. Rather than applying one method to the whole portfolio, planners now match the forecasting approach to each segment's scale and volatility. The products with the most impact get the most attention, while reliable statistical models handle the rest.
The results:
A demand planning leader in L'Oréal's Luxury Division describes it as a shared, realistic view of future sales that now feeds directly into financial planning and supply chain coordination.
Download the full success story to see how L'Oréal structures planning across hundreds of brands, segments forecasts by business impact, and connects demand signals to supply decisions.
- Clearer forecast visibility across global markets
- More reliable forecasts at the SKU and country level
- Tighter alignment between commercial forecasts and supply planning
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More planner time spent on launches and campaigns