• Advertise
  • Contact Us
  • About Us
  • Supplier Directory
  • Login
  • Subscribe
  • Logout
  • My Profile

  • CORONAVIRUS
  • LOGISTICS
    • Air Cargo
    • All Logistics
    • Express/Small Shipments
    • Facility Location Planning
    • Freight Forwarding/Customs Brokerage
    • Global Gateways
    • Global Logistics
    • Last Mile Delivery
    • Logistics Outsourcing
    • LTL/Truckload Services
    • Ocean Transportation
    • Rail & Intermodal
    • Reverse Logistics
    • Service Parts Management
    • Transportation & Distribution
  • TECHNOLOGY
    • All Technology
    • Artificial Intelligence
    • Cloud & On-Demand Systems
    • Data Management
    • ERP & Enterprise Systems
    • Forecasting & Demand Planning
    • Global Trade Management
    • Inventory Planning/ Optimization
    • Product Lifecycle Management
    • Sales & Operations Planning
    • SC Finance & Revenue Management
    • SC Planning & Optimization
    • Sourcing/Procurement/SRM
    • Supply Chain Visibility
    • Transportation Management
  • GENERAL SCM
    • Business Strategy Alignment
    • Education & Professional Development
    • Global Supply Chain Management
    • Global Trade & Economics
    • HR & Labor Management
    • Quality & Metrics
    • Regulation & Compliance
    • SC Security & Risk Mgmt
    • Sustainability & Corporate Social Responsibility
  • WAREHOUSING
    • All Warehouse Services
    • Conveyors & Sortation
    • Lift Trucks & AGVs
    • Order Fulfillment
    • Packaging
    • RFID, Barcode, Mobility & Voice
    • Robotics
    • Warehouse Management Systems
  • INDUSTRIES
    • Aerospace & Defense
    • Apparel
    • Automotive
    • Chemicals & Energy
    • Consumer Packaged Goods
    • E-Commerce/Omni-Channel
    • Food & Beverage
    • Healthcare
    • High-Tech/Electronics
    • Industrial Manufacturing
    • Pharmaceutical/Biotech
    • Retail
  • REGIONS
    • Asia Pacific
    • Canada
    • China
    • Europe
    • Latin America
    • Middle East/Africa
    • North America
  • THINK TANK
  • PODCASTS
  • VIDEOS
  • WHITEPAPERS
Home » Markets Will Continue Growing, Diversifying

Markets Will Continue Growing, Diversifying

February 20, 2009
Ann Grackin, chief executive officer, ChainLink Research

ChainLink Research sees the RFID market continuing to grow in size and diversity of application for the short and long haul. Although the market has seen some consolidation, it isn't the type we see in mature markets.

Understanding this market requires significant hardware and industry vertical expertise, with a global eye. The diversity of RFID and mobile solutions cross-pollinates across processes, companies and industries. Embedded applications within hardware platforms, industrial equipment, various devices, and adding complementary devices such as sensors, increases the application space, as well as the ecosystem of services to implement and service these devices once in operation. To size the market, looking at hardware sales helps, since these are "hard'" numbers and can then reflect the complementary and adjacent markets that leverage each other.

Beyond the Proof Point

RFID technology, implementation experience and value realization have evolved quickly in the last few years. With global standards-not just for hardware but also data-the confidence of the user should be high. Read-range issues and assurance of reliability are largely behind us. Today's obstacles in implementation are often a lack of imagination. And what imagination has been demonstrated! Resales into existing accounts are high, since once users gain experience they tend to not only increase the current application they are rolling out but experiment and then deploy new areas within their enterprise. Surveys we have run in healthcare/life sciences, manufacturing, high-tech, food and beverage, industrial, maritime, mining and others have demonstrated understanding of application value and ROI in projects. Some exciting new areas are home, games sports, "retail experience" ... too many to mention!

Large solution areas are beyond pilot now in markets such as asset and consumable traceability, security, authentication and auto/remote instruction. Most heartwarming are solutions for the sight and hearing impaired, the disabled and first responder applications.

Software backbones/network applications are now in use worldwide, providing the one-two punch the industry needs-item level with integration across the globe.

Hardware providers are gaining the smarts to leverage larger channel/integrator partners to insure the numbers to make the sales and implement the solutions. This scaling is enabling market growth. 

The Outlook

Variability of technology aside, ChainLink estimates the market continues to grow year on year at about 15 percent. Some very large deals were crafted in 2007 and 2008 and ChainLink sees that as a sign of things to come. Not only the deal size but the number of deals grows. Device prices have dropped quickly, easing the concerns about start-up costs. Many large-scale pilots have come to a successful close and onto major roll-outs. In the short run, government will continue to catalyze the interest, as well as the positive reports of ROI and efficiencies gained.

RELATED CONTENT

RELATED VIDEOS

Technology Business Strategy Alignment Global Supply Chain Management Food & Beverage
KEYWORDS Business Strategy Alignment Food and Beverage Global Supply Chain Management RFID & Barcode Technology
  • Related Articles

    Online Retail Sales Rapidly Growing in Emerging Markets, Study Finds

    Ocean Movement of Perishables Likely to Continue to Be Growing Market

    Growth of Middle, Upper Classes in China, India Will Continue to Be Hugely Attractive to Business

Ann Grackin, chief executive officer, ChainLink Research

Networked Platforms & Applications

More from this author

Wake up to Coronavirus Updates and the latest Supply Chain News!

Subscribe to our Daily Newsletter

Timely, incisive articles delivered directly to your inbox.

Popular Stories

  • Coronavirus-watch-Armada

    Virus Update: Biden Seeks $1.9 Trillion for Relief Bill; India to Supply Millions of Vaccine Doses to Neighbors

    Coronavirus
  • U.S. and China Trade

    How China Won Trump’s Trade War and Got Americans to Foot the Bill

    Global Supply Chain Management
  • Obtaining Adequate Supplies of PPE in the Pandemic

    Watch: Obtaining Adequate Supplies of PPE in the Pandemic

    Coronavirus
  • AT&T

    How the Pandemic Has Altered AT&T’s Global Sourcing Strategy

    Coronavirus
  • Chip Shortage Hits Global Automakers

    Chip Shortage Hits Global Automakers

    Coronavirus

Digital Edition

Scb home issue 27

2020 Supply Chain Innovator of the Year

VIEW THE LATEST ISSUE

Case Studies

  • LSP Saves Customer $1.5 Million a Year With MPO Global Inbound Management

  • Auto Supplier Wows Key Client Using riskmethods Supply Chain Savvy

  • Integrating Shipping and Compliance Saves Conglomerate Millions

  • How a Consumer Goods Giant Upped Its On-Time Delivery Performance

  • LSP Wows Global Client, Quickly Advances to Become End-to-End Provider

Visit Our Sponsors

6 River Systems ArcBest Armada
aThingz BluJay Burris Logistics
DSC Logistics DCSA (Digital Container Shipping Association) DHL Resilience360
Genpact GEP Honeywell Intelligrated
Infor Logility Magnitude Software
MPO Old Dominion Oliver Wight
OpenSky Ports America Purolator
QAD Precision Red Classic Riskmethods
TGW Systems Transportation Insights Watson Land Company
Westfalia Technologies Workjam Yang Ming
  • More From SCB
    • Featured Content
    • Video Library
    • Think Tank Blog
    • SupplyChainBrain Podcast
    • Whitepapers
    • Webinars
  • Digital Offerings
    • Digital Issue
    • Subscribe
    • Manage Your Subscription
    • Newsletters
  • Resources
    • Events Calendar
    • SCB's Great Supply Chain Partners
    • Supplier Directory
    • Case Study Showcase
    • Supply Chain Innovation Awards
    • 100 Great Partners Form
  • SCB Corporate
    • Advertise on SCB.COM
    • About Us
    • Privacy Policy
    • Contact Us
    • Data Sharing Opt-Out

All content copyright © 2016 - 2018 Keller International Publishing Corp All rights reserved. No reproduction, transmission or display is permitted without the written permissions of Keller International Publishing Corp

Design, CMS, Hosting & Web Development :: ePublishing