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David Isom, managing director of V-SOL vehicle tracking, has warned against the low-cost pricing structures increasingly being used in the telematics industry, claiming the true value of the service is no longer being recognized by customers.
Isom, who launched V-SOL in 1997, says: "Vehicle tracking can transform a business's operations, improving efficiency across the board, boosting performance and generating major cost savings - all elements that in the current market most companies would relish. The problem we have as an industry is that over the last four to five years pricing rather than performance has become the main selling tool and tracking technology is now too cheap."
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