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Home » CPG World Hasn't Caught on to Importance of Collaborative Innovation

CPG World Hasn't Caught on to Importance of Collaborative Innovation

October 20, 2009
Industry Week

Collaborative innovation -- a strategy in which manufacturers and retailers partner to create compelling consumer product and service offerings -- can help manufacturers and retailers increase their sales and profitability by 15 percent to 20 percent. However, the consumer packaged goods industry has been slower than other business sectors to adopt this practice. The issue is not lack of awareness but rather a limited ability to execute.

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Technology Business Strategy Alignment Global Supply Chain Management Consumer Packaged Goods Food & Beverage
KEYWORDS Business Strategy Alignment consumer packaged goods Food and Beverage Global Supply Chain Management Technology
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