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Home » What's In It for Best Buy to Take Back Your Electronic Garbage?

What's In It for Best Buy to Take Back Your Electronic Garbage?

December 2, 2009
Fortune

Since March, when Best Buy began offering free recycling of gadgets large and small, more than 25 million pounds of ISTB -- that's company lingo for in-store take-back -- has made its way to the company's 1,044 U.S. stores. Why? How, exactly, did Best Buy become America's biggest collector of electronic garbage? In part, it's because Best Buy officers feel corporate social responsibility is not just good in itself but is good for the company's image as well. And it gets people into its stores.

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Business Strategy Alignment Global Supply Chain Management Quality & Metrics Sustainability & Corporate Social Responsibility High-Tech/Electronics Retail
KEYWORDS Business Strategy Alignment Global Supply Chain Management High-Tech/Electronics Quality & Metrics Retail sustainability
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