FreeFlow, a provider of hosted inventory asset management solutions, says that Force5 Sales Group, active in professional sales and services in the global retail marketplace, will leverage FreeFlow's web-based auction technology on behalf of manufacturers in the electronics retail sector. Force5's private auction platform is dubbed www.Force5Auctions.com.

The new alliance brings FreeFlow's combined offering of hosted-auction technology and product-specific market intelligence to Force5's global network of manufacturers and retailers in the consumer electronics environment.

"We are excited to bring this inventory management solution to channel partners of all sizes and need sets," says Louise York, CEO of Force5 Sales Group. "The ability to address excess inventory is critical to overall manufacturer profitability. We see the outsourced service solution as a viable alternative offering a fast, seamless and cost-effective mechanism to move through obsolete goods."

FreeFlow's operational site, FreeFlowAuctions.com, together with numerous client-branded sites powered by FreeFlow, leverage the power of the Internet and combine it with business services to proactively manage slow-moving, aging or obsolete inventories.

Visit www.FreeFlow.com.