It's important to be aware that value resides not only in columns and rows of data in traditional relational databases, but also in information stored within a company's content management system (CMS). Two important approaches exist to obtain substantial meaning and value from these types of data sources. The first, called enterprise information management (EIM) systems, enables an organization to manage its data, no matter the source, from its origin to its destiny, to improve information sharing. The second, called content intelligence, refers to the application of BI techniques to unstructured information contained within a CMS.
