Many retailers that offer green shipping and fulfillment choices are failing to educate their customers, and consequently wasting their own efforts.

Delivery drones bearing your dinner or prescription have yet to take to the skies over any major city or even suburb. Why is that?

Final mile delivery volumes continue to increase with parcel shipments expected to double by 2026. Meanwhile, carrier rates are rising because of constrained carrier capacity, driver shortages, and higher fuel costs.

The historically predictable supply chain no longer functions as it did in the past. Retailers and shippers must adapt their strategy to ensure they get the right product, to the right place at the right time to meet the high expectations of customers.

It’s tough enough starting a company. But for a female entrepreneur in the world of parcel logistics, it’s equally vital to promote diversity within the industry.

Dana von der Heide, chief commercial officer and founder of Parcel Perform, explains what’s driving the need for greater visibility in parcel delivery, and how to achieve it.

Today's last-mile experience is more critical – and more expensive - than ever.