In 2026, brands need to plan for the convergence of trends by linking product reformulation, packaging resilience, and faster demand-sensing into one strategy.
Accessible and accurate returns data, collaboration between retailers and returns partners, and advances in software and AI, are all helping to tackle the growing problem of returns fraud.
The major factory investments being made now and over the next few years will ensure not only state-of-the-art manufacturing quality, but also superior protection of the valued staff.