More than 80 percent of retailers plan to increase their customer experience spending in 2015, according to a new survey from SDL, a provider of global customer experience, and Econsultancy.

In the early days of e-commerce, internet shopping was supposed to spell the demise of the physical store. Pure play online retailers would sweep all before them, rendering the retail store a historical curiosity. In fact, it hasn't quite worked out like that. Recent Accenture research confirms that more shoppers are planning to increase their purchases from physical stores this year than last. However, the positive news for brick-and-mortar needs to be tempered with the realization that what shoppers want from the in-store experience is changing fast, shaped by their digital experiences. Retailers who fail to understand those new needs and adapt accordingly will struggle.

The focus of c-suite and senior executive attention has shifted from economic uncertainty to data, technology and the supply chain, according to the Global Top of Mind Survey from KPMG International and the Consumer Goods Forum. More than half (54 percent) of respondents cited digital strategy for mobile/digital platforms as top of mind for their business during the next 12 months.