"It's not just for kids trick-or-treating anymore," said Trisha Lombardo, a spokeswoman for Spirit Halloween, which has 1,150 temporary stores - including 108 in Southern California - that operate just for the Halloween season.
Consumers altogether will spend $6.9bn on Halloween this year, or an average of $74.34 each, the National Retail Federation estimates based on an annual survey conducted by the research firm Prosper Insights & Analytics.
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