Recent surveys have shown that while businesses are embracing social media in droves, many are doing so without any real strategy in place. Without a strategy, there may be no clear ownership, or definition of success, or measurement, or integration with other marketing and PR efforts-all of which can lead eventually to wasted time and effort, abandoned blogs and Facebook pages, and even the erroneous conclusion that social media doesn't work for us.
Social Media Strategy? Think Like a Reporter
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