Study: Digital Media Exposure Boosts Brands, Drives Purchases | SupplyChainBrain

Study: Digital Media Exposure Boosts Brands, Drives Purchases

March 2, 2011

Exposure to digital media has a positive impact on brand reputation and purchasing decisions, even when users don't click on those digital elements, according to a new study from search engine marketing company iProspect and Internet market research company comScore.

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Photo: iStock/Anastasiia Yanishevska

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