If you search the Internet for the word "blackberry," the first result you are likely to find is the smartphone, not the fruit.
Similarly, the top result in a recent search for orange soda was not a soft drink, but OrangeSoda, a company based in American Fork, Utah, that creates online marketing campaigns for small- and medium-size businesses. OrangeSoda, which was founded in 2006 by Jay Bean, has 175 employees and 6,000 customers. Mr. Bean said that the company's revenue was $19 million in 2010, and that he expected it to reach $32 million this year. But not all of his ventures have been successful. In 2005, he started a retail business that failed, but that helped him better understand the marketing needs of his small-business clients.
