China's Consumer Products Markets: Understanding the Changing Chinese Consumer | SupplyChainBrain

China's Consumer Products Markets: Understanding the Changing Chinese Consumer

Bruce Tompkins, Tompkins Supply Chain Consortium & Steve Ganster, Tompkins-Asia

April 3, 2012

Bruce and Steve discuss motivations and segments of China's customers, as well as how the supply chain in China is reaching a tipping point.

Click here for the podcast transcript

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Photo: iStock/Anastasiia Yanishevska

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