Omnichannel Consumers: The Latest Evolution for Retailers | SupplyChainBrain

Omnichannel Consumers: The Latest Evolution for Retailers

Jim Tompkins, President and CEO, Tompkins International

March 23, 2012

The retail industry of today is certainly not your grandfather's; heck, it's not even your older brother's retail industry anymore. Ordering and shopping via smart phone, checking comparable prices with a few touches of your screen, identifying which stores carry your brand in less than a minute - evolution has come fast and hard in retail.

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Photo: iStock/Anastasiia Yanishevska

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